EPISODE 121: Video Marketing That Actually Gets Leads with Neco Turkienicz
Thu Feb 05 2026
EPISODE 121: Video Marketing That Actually Gets Leads with Neco Turkienicz Video marketing is the fastest way to build trust, and if your first 3 seconds don't hook people, you're losing leads.
Filmmaker and video strategist Neco Turkienicz from @leibproductions joins The Rhythm of the Road Podcast to break down what actually works for business video in 2026: sizzle videos that instantly communicate the problem you solve, profile videos that build real human connection, testimonials that answer prospect objections, and a batching system that makes social media consistency realistic.
You'll also hear why "corporate boring videos" don't convert, how to structure a testimonial so it closes sales, and why "human is back" in a world full of AI-generated content.
What you'll learn: - Why video converts better than text: emotion, trust, body language, instant connection
- The "first 3 seconds" rule (and the first 10 seconds you can't waste)
- Social media video that builds authority: value-driven, hook-led
- "Religious consistency" and why the algorithm forgets you fast
Key Moments 01:45 Meet Neco: A Journey in Filmmaking
04:33 The Power of Storytelling in Business
06:05 Creating Effective Video Content
12:30 The Importance of Video Testimonials
21:16 Maximizing Social Media with Video
24:14 The Importance of Consistency in Social Media
29:02 The Role of Hooks in Capturing Attention
30:38 The Human Touch in a World of AI
32:29 Building a System for Consistent Posting
41:46 Getting Started with Video Content
45:08 Final Thoughts and Where to Find More Information
Favorite Quote "An effective video testimonial answers the questions that a prospect would ask." - Neco
CONNECT WITH NECO:
Neco has been directing and editing for over 30 years, and he sees every new project with the same excitement and curiosity as his first one. Neco is a storyteller who studied Film and Television at the University of Tel-Aviv, Israel and started his career as an editor and later as a director in Cable Television in Israel. He directed eight documentaries for TV and worked as a TV director and editor on the Israeli Sports Channel for 14 years. He moved to the US in 2004, where he was a creative director in two NY-based animation companies, working with the largest ad agencies in the world.
He founded his own company in 2009 and has been working since then creating video content for businesses. Since 2020, Neco has become an expert in Remote Video Production, a method for creating high-quality, professional videos without the need for a video crew on location.
LinkedIn: https://www.linkedin.com/in/necoturkienicz/
Facebook: https://www.facebook.com/leibproductions
Website: www.leibproductions.com/
CONNECT WITH BOX 7 MEDIA:
Interested in sharing YOUR voice with the world? Schedule a call here:
https://www.box7media.com/appointment
ABOUT OUR CHANNEL
Our channel is about focusing on growth, transformation, and self-discovery. We cover lots of cool stuff such as creative processes, mental wellness and overcoming challenges.
Check out our channel here:
https://www.youtube.com/channel/UCo-KYhTBu7RetI8EsYOS_Pw
Don't forget to subscribe!
CHECK OUT OUR OTHER VIDEOS
https://youtu.be/li5CtEsUc1w
https://youtu.be/qopekWhlalg
https://youtu.be/GotwBYJ1lIg
____________________________________________________________
Hosted by Executive Producer, Best-Selling Author, and Executive Coach — Jeremy Schreifels
Having spent years touring the country, performing on stages across countless cities, and connecting with people from every walk of life, Jeremy Schreifels brings you a podcast full of heart, rhythm, and real-world wisdom.
✨ Rhythm of The Road is more than a show — it's a movement. Each episode dives deep into themes of growth, creativity, leadership, and transformation, helping listeners embrace life as a journey of self-discovery and purpose.
Join Jeremy as he shares powerful stories, behind-the-scenes moments from the world of performance and production, and candid conversations with leaders, artists, and entrepreneurs who have found their own rhythm on the road to success.
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EPISODE 121: Video Marketing That Actually Gets Leads with Neco Turkienicz Video marketing is the fastest way to build trust, and if your first 3 seconds don't hook people, you're losing leads. Filmmaker and video strategist Neco Turkienicz from @leibproductions joins The Rhythm of the Road Podcast to break down what actually works for business video in 2026: sizzle videos that instantly communicate the problem you solve, profile videos that build real human connection, testimonials that answer prospect objections, and a batching system that makes social media consistency realistic. You'll also hear why "corporate boring videos" don't convert, how to structure a testimonial so it closes sales, and why "human is back" in a world full of AI-generated content. What you'll learn: - Why video converts better than text: emotion, trust, body language, instant connection - The "first 3 seconds" rule (and the first 10 seconds you can't waste) - Social media video that builds authority: value-driven, hook-led - "Religious consistency" and why the algorithm forgets you fast Key Moments 01:45 Meet Neco: A Journey in Filmmaking 04:33 The Power of Storytelling in Business 06:05 Creating Effective Video Content 12:30 The Importance of Video Testimonials 21:16 Maximizing Social Media with Video 24:14 The Importance of Consistency in Social Media 29:02 The Role of Hooks in Capturing Attention 30:38 The Human Touch in a World of AI 32:29 Building a System for Consistent Posting 41:46 Getting Started with Video Content 45:08 Final Thoughts and Where to Find More Information Favorite Quote "An effective video testimonial answers the questions that a prospect would ask." - Neco CONNECT WITH NECO: Neco has been directing and editing for over 30 years, and he sees every new project with the same excitement and curiosity as his first one. Neco is a storyteller who studied Film and Television at the University of Tel-Aviv, Israel and started his career as an editor and later as a director in Cable Television in Israel. He directed eight documentaries for TV and worked as a TV director and editor on the Israeli Sports Channel for 14 years. He moved to the US in 2004, where he was a creative director in two NY-based animation companies, working with the largest ad agencies in the world. He founded his own company in 2009 and has been working since then creating video content for businesses. Since 2020, Neco has become an expert in Remote Video Production, a method for creating high-quality, professional videos without the need for a video crew on location. LinkedIn: https://www.linkedin.com/in/necoturkienicz/ Facebook: https://www.facebook.com/leibproductions Website: www.leibproductions.com/ CONNECT WITH BOX 7 MEDIA: Interested in sharing YOUR voice with the world? Schedule a call here: https://www.box7media.com/appointment ABOUT OUR CHANNEL Our channel is about focusing on growth, transformation, and self-discovery. We cover lots of cool stuff such as creative processes, mental wellness and overcoming challenges. Check out our channel here: https://www.youtube.com/channel/UCo-KYhTBu7RetI8EsYOS_Pw Don't forget to subscribe! CHECK OUT OUR OTHER VIDEOS https://youtu.be/li5CtEsUc1w https://youtu.be/qopekWhlalg https://youtu.be/GotwBYJ1lIg ____________________________________________________________ Hosted by Executive Producer, Best-Selling Author, and Executive Coach — Jeremy Schreifels Having spent years touring the country, performing on stages across countless cities, and connecting with people from every walk of life, Jeremy Schreifels brings you a podcast full of heart, rhythm, and real-world wisdom. ✨ Rhythm of The Road is more than a show — it's a movement. Each episode dives deep into themes of growth, creativity, leadership, and transformation, helping listeners embrace life as a journey of self-discovery and purpose. Join Jeremy as he shares powerful stories, behind-the-scenes moments from the world of performance and production, and candid conversations with leaders, artists, and entrepreneurs who have found their own rhythm on the road to success.