What It Really Means to Be JV Ready
Thu Jan 29 2026
You’ve heard that Joint Venture partnerships are one of the fastest ways to grow your business.
But when you try them…
Partners don’t promote.Audiences don’t show up.Sales don’t land.
So what’s missing?
The issue probably isn’t the partners… it's that you're not JV ready.
Most entrepreneurs jump into JVs believing that exposure alone will create growth. But without the right foundations in place, even the best partnerships fall flat.
In this episode of The Power of Two, I’m joined by award-winning business strategist Estie Starr, who built a seven-figure business without paid ads and now uses Joint Ventures as a core growth strategy. But Estie didn’t find success with JVs overnight. Her first attempts fell flat — because she, too, wasn’t JV ready.
Catch these highlights from our discussion....
>> What it actually means to be JV ready in today’s market
>> Why Estie’s early JV attempts fell flat — and what she changed
>> The danger of sending JV leads straight to a sales offer
>> Why relationship-first partnerships outperform transactional ones
>> The memorable “Trix vs Cornflakes” rule for market stand-out
>> The non-negotiable foundations every successful JV must have
And much more...
Even if you attract outstanding partners to work with you, Joint Ventures won’t deliver results if your offer is weak, your messaging unclear, or your audience disengaged.
As Estie reveals, JVs don’t repair broken foundations — they amplify what’s already there. When you become truly JV ready — once you've built an audience, have a compelling offer, and are clear about who are the right partners for you — partnerships stop feeling unpredictable and start becoming reliable, repeatable growth strategies.
Here are some useful resources from our interview:
➡️ Estie's Free Gift to you
➡️ Estie Starr's Website➡️ Estie's LinkedIn Profile
Connect to the host, Danny Bermant:
➡️ Connect to Danny on LinkedIn
➡️ Connect to Danny on Facebook
➡️ Danny’s Joint Venture Mastery Newsletter
➡️ Danny’s Get JV Ready in Just 5 Days Bootcamp
More
You’ve heard that Joint Venture partnerships are one of the fastest ways to grow your business. But when you try them… Partners don’t promote.Audiences don’t show up.Sales don’t land. So what’s missing? The issue probably isn’t the partners… it's that you're not JV ready. Most entrepreneurs jump into JVs believing that exposure alone will create growth. But without the right foundations in place, even the best partnerships fall flat. In this episode of The Power of Two, I’m joined by award-winning business strategist Estie Starr, who built a seven-figure business without paid ads and now uses Joint Ventures as a core growth strategy. But Estie didn’t find success with JVs overnight. Her first attempts fell flat — because she, too, wasn’t JV ready. Catch these highlights from our discussion.... >> What it actually means to be JV ready in today’s market >> Why Estie’s early JV attempts fell flat — and what she changed >> The danger of sending JV leads straight to a sales offer >> Why relationship-first partnerships outperform transactional ones >> The memorable “Trix vs Cornflakes” rule for market stand-out >> The non-negotiable foundations every successful JV must have And much more... Even if you attract outstanding partners to work with you, Joint Ventures won’t deliver results if your offer is weak, your messaging unclear, or your audience disengaged. As Estie reveals, JVs don’t repair broken foundations — they amplify what’s already there. When you become truly JV ready — once you've built an audience, have a compelling offer, and are clear about who are the right partners for you — partnerships stop feeling unpredictable and start becoming reliable, repeatable growth strategies. Here are some useful resources from our interview: ➡️ Estie's Free Gift to you ➡️ Estie Starr's Website➡️ Estie's LinkedIn Profile Connect to the host, Danny Bermant: ➡️ Connect to Danny on LinkedIn ➡️ Connect to Danny on Facebook ➡️ Danny’s Joint Venture Mastery Newsletter ➡️ Danny’s Get JV Ready in Just 5 Days Bootcamp