Multi-Skilled Coaches: Why You Don't Need to Niche Down
Tue Jan 27 2026
You've heard it a thousand times: pick a niche, get specific, choose one thing. But every time you try, it feels like you're being asked to chop off a limb—like you're lying to yourself and your future clients.
In this episode, Relinde unpacks why traditional niching advice doesn't work for multi-skilled coaches and what to do instead. If you've ever felt "too much" or "too hard to define," this is your permission slip to stop shrinking.
You'll learn why your diverse certifications, modalities, and life experiences aren't liabilities—they're actually the foundation of a truly unique, scalable offer. Relinde shares the real story of Charlotte, a corporate-turned-coach who went from breaking even on €300 courses to selling out €2,700 programmes and speaking alongside Deepak Chopra—all by leaning into what made her different.
Walk away understanding how to find the underlying transformation that ties all your skills together, why you're ready to teach from where you are today, and how integration creates the kind of natural resonance that attracts your meant-to-be clients without convincing or competing.
Key Takeaways
Every time you niche down, you look more like someone else. Your unique combination of skills, experiences, and life lessons is exactly what sets you apart—don't sand it down to fit a template.
You can only teach from an embodied experience. You don't need more certifications or to become someone else first. What you've lived and learned is enough to start today.
There's a difference between being vague and being integrated. You still need specific language and messaging—but it can speak to multiple personas united by one underlying transformation.
Clarity comes from doing, not from strategising. Your method, message, and ideal client will sharpen as you work with real people—not from brainstorming sessions or ChatGPT prompts.
Pattern recognition is your superpower. When you start seeing the common threads across your different client sessions, you've found the pathway that can scale beyond one-on-one.
A sustainable business is only possible when it's built around your whole self. Otherwise, you'll always feel like you're convincing people to buy—instead of attracting those who are already aligned.
Timestamps
[00:00] — Welcome: Why this episode is for coaches who feel "too much"
[01:45] — The moment Relinde was told to "just pick one modality"
[03:15] — What "multi-skilled" really means (and why another coach called it "nothing")
[05:53] — The trap of asking "what version of me should I create?"
[08:00] — Tara Judel's wisdom: You can only teach from embodied experience
[11:27] — You don't need a hyper-specific niche—here's what you need instead
[13:30] — Charlotte's story: From €300 courses and zero clients to speaking with Deepak Chopra
[19:23] — Integration over elimination: How to bring all your parts together
[20:54] — The meditation exercise to find your underlying transformation
[25:43] — What's coming next: Building offers that scale without eating your life
Want to talk through your next step? Book a free Breakthrough Call.
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You've heard it a thousand times: pick a niche, get specific, choose one thing. But every time you try, it feels like you're being asked to chop off a limb—like you're lying to yourself and your future clients. In this episode, Relinde unpacks why traditional niching advice doesn't work for multi-skilled coaches and what to do instead. If you've ever felt "too much" or "too hard to define," this is your permission slip to stop shrinking. You'll learn why your diverse certifications, modalities, and life experiences aren't liabilities—they're actually the foundation of a truly unique, scalable offer. Relinde shares the real story of Charlotte, a corporate-turned-coach who went from breaking even on €300 courses to selling out €2,700 programmes and speaking alongside Deepak Chopra—all by leaning into what made her different. Walk away understanding how to find the underlying transformation that ties all your skills together, why you're ready to teach from where you are today, and how integration creates the kind of natural resonance that attracts your meant-to-be clients without convincing or competing. Key Takeaways Every time you niche down, you look more like someone else. Your unique combination of skills, experiences, and life lessons is exactly what sets you apart—don't sand it down to fit a template. You can only teach from an embodied experience. You don't need more certifications or to become someone else first. What you've lived and learned is enough to start today. There's a difference between being vague and being integrated. You still need specific language and messaging—but it can speak to multiple personas united by one underlying transformation. Clarity comes from doing, not from strategising. Your method, message, and ideal client will sharpen as you work with real people—not from brainstorming sessions or ChatGPT prompts. Pattern recognition is your superpower. When you start seeing the common threads across your different client sessions, you've found the pathway that can scale beyond one-on-one. A sustainable business is only possible when it's built around your whole self. Otherwise, you'll always feel like you're convincing people to buy—instead of attracting those who are already aligned. Timestamps [00:00] — Welcome: Why this episode is for coaches who feel "too much" [01:45] — The moment Relinde was told to "just pick one modality" [03:15] — What "multi-skilled" really means (and why another coach called it "nothing") [05:53] — The trap of asking "what version of me should I create?" [08:00] — Tara Judel's wisdom: You can only teach from embodied experience [11:27] — You don't need a hyper-specific niche—here's what you need instead [13:30] — Charlotte's story: From €300 courses and zero clients to speaking with Deepak Chopra [19:23] — Integration over elimination: How to bring all your parts together [20:54] — The meditation exercise to find your underlying transformation [25:43] — What's coming next: Building offers that scale without eating your life Want to talk through your next step? Book a free Breakthrough Call.