From market burnout to wholesale growth: How one candle maker rebuilt her business without markets
Wed Jan 28 2026
In this episode of The Product Biz Podcast, we sit down with Theresa Davis, owner of Farm Girl Candle Company, and the winner of the 2025 Breakthrough of the Year Award inside Product Based Academy.
Theresa shares her raw, honest journey of building a candle business during COVID, struggling with burnout, menopause, ADHD, and outdated systems — and how a full rebrand, simplified product line, and wholesale-focused strategy completely transformed her business.
This episode is a must-listen for candle makers, handmade business owners, and product-based entrepreneurs who want to grow without markets, simplify inventory, and build a sustainable business that fits their life.
In this Episode, you'll learn:
- How Theresa accidentally became a candle business owner during COVID
- Why relying on craft fairs and markets eventually led to burnout
- The costly website mistake that taught her a major business lesson
- How menopause, ADHD, and health challenges affected her business — and what helped
- Why simplifying her product line increased sales
- The power of professional branding for product-based businesses
- How wholesale orders doubled and tripled after a rebrand
- What it’s really like inside Product Biz Academy and the Mastermind
- How Theresa grew her business without markets in 2025
- Why building foundations matters more than quick wins
- How to sell through inventory instead of overproducing
- What sustainable growth looks like for handmade businesses
LINKS MENTIONED IN TODAY'S EPISODE
Visit Theresa's website at www.farmgirlcandlecompany.com
Follow Theresa on Instagram: @farmgirlcandlecompany
LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
Join the Product Biz Academy waitlist to be first notified when doors open
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In this episode of The Product Biz Podcast, we sit down with Theresa Davis, owner of Farm Girl Candle Company, and the winner of the 2025 Breakthrough of the Year Award inside Product Based Academy. Theresa shares her raw, honest journey of building a candle business during COVID, struggling with burnout, menopause, ADHD, and outdated systems — and how a full rebrand, simplified product line, and wholesale-focused strategy completely transformed her business. This episode is a must-listen for candle makers, handmade business owners, and product-based entrepreneurs who want to grow without markets, simplify inventory, and build a sustainable business that fits their life. In this Episode, you'll learn: - How Theresa accidentally became a candle business owner during COVID - Why relying on craft fairs and markets eventually led to burnout - The costly website mistake that taught her a major business lesson - How menopause, ADHD, and health challenges affected her business — and what helped - Why simplifying her product line increased sales - The power of professional branding for product-based businesses - How wholesale orders doubled and tripled after a rebrand - What it’s really like inside Product Biz Academy and the Mastermind - How Theresa grew her business without markets in 2025 - Why building foundations matters more than quick wins - How to sell through inventory instead of overproducing - What sustainable growth looks like for handmade businesses LINKS MENTIONED IN TODAY'S EPISODE Visit Theresa's website at www.farmgirlcandlecompany.com Follow Theresa on Instagram: @farmgirlcandlecompany LEARN MORE FROM MONICA LITTLE Website: www.monicalittlecoaching.com Instagram: @monicalittlecoaching Join the Product Biz Academy waitlist to be first notified when doors open