Natalie Batlle on Building Juno House Club Without a Playbook and Learning to Let Go
Tue Dec 30 2025
What does it take to build something incredible from nothing—and then know when it's time to step back?
In this episode, Casey sits down with Natalie Batlle, founder of Juno House Club, the women's membership club in Barcelona that has become a sanctuary for ambitious, soulful, and creative women from around the world. Natalie shares her journey from being a first-time founder building something fast without a playbook to transitioning out of the CEO role into a more strategic position as Chairwoman, and how she's learning to embrace this season of soul-searching and reflection.
This is a conversation about the evolution of leadership, the gift of creating space for others even when you can't always enjoy it in the same way yourself, and what it means to honour both the vision and the journey. Natalie opens up about the founder's paradox—operating something so intensely that you can't fully experience it—and the bittersweet beauty of watching your creation take on a life of its own. They explore why not every founder is meant to be the operator, the discomfort of stepping into reflection when you're built to do, and the importance of celebrating what already exists before chasing what's next.
In This Episode, You'll Discover:
Why building something doesn't mean you're meant to operate it—and how to recognize the difference
The reality of being a first-time founder learning to be CEO in real-time without a playbook
What it means to transition from CEO to Chairwoman and step back from daily operations
The founder's paradox: creating something so magical you can't fully experience it yourself
Why soul-searching seasons can feel more uncomfortable than the intensity of building
How intentional design and thoughtfulness attract the exact community you envision
The importance of pausing to celebrate what you've built before visioning what's next
What it means to trust that your creation is strong enough to evolve beyond you
Resources & Next Steps:
Connect with Natalie and learn more about Juno House Club
Follow Natalie on Substack (yes, she started one!!).
Learn with Casey through her Free Training: Your Pathway to a Calm, Purposeful Career or Business That Fuels a Life You Love
Follow Casey on LinkedIn
Say hello to Casey on Instagram
Check out the Worthy and Well website
More
What does it take to build something incredible from nothing—and then know when it's time to step back? In this episode, Casey sits down with Natalie Batlle, founder of Juno House Club, the women's membership club in Barcelona that has become a sanctuary for ambitious, soulful, and creative women from around the world. Natalie shares her journey from being a first-time founder building something fast without a playbook to transitioning out of the CEO role into a more strategic position as Chairwoman, and how she's learning to embrace this season of soul-searching and reflection. This is a conversation about the evolution of leadership, the gift of creating space for others even when you can't always enjoy it in the same way yourself, and what it means to honour both the vision and the journey. Natalie opens up about the founder's paradox—operating something so intensely that you can't fully experience it—and the bittersweet beauty of watching your creation take on a life of its own. They explore why not every founder is meant to be the operator, the discomfort of stepping into reflection when you're built to do, and the importance of celebrating what already exists before chasing what's next. In This Episode, You'll Discover: Why building something doesn't mean you're meant to operate it—and how to recognize the difference The reality of being a first-time founder learning to be CEO in real-time without a playbook What it means to transition from CEO to Chairwoman and step back from daily operations The founder's paradox: creating something so magical you can't fully experience it yourself Why soul-searching seasons can feel more uncomfortable than the intensity of building How intentional design and thoughtfulness attract the exact community you envision The importance of pausing to celebrate what you've built before visioning what's next What it means to trust that your creation is strong enough to evolve beyond you Resources & Next Steps: Connect with Natalie and learn more about Juno House Club Follow Natalie on Substack (yes, she started one!!). Learn with Casey through her Free Training: Your Pathway to a Calm, Purposeful Career or Business That Fuels a Life You Love Follow Casey on LinkedIn Say hello to Casey on Instagram Check out the Worthy and Well website