Sendoso CEO (Raised $160M): From AE to AI Outbound at Scale
Fri Feb 06 2026
In this episode of The Revenue Vault, Marcus Chan interviews Kris Rudeegraap, CEO at Sendoso (raised $160M+), on how he went from packing boxes as an AE at Talkdesk to building a gifting platform at scale.
Kris breaks down running 30-40 Clay plays that generated $500K+ pipeline in one quarter, why they're relaunching PLG with "Sendoso for Sellers" (bottoms-up vs. open signup), the shift from ARR obsession to NRR focus, stopping 40% discounting through AI role-play training, and the one metric he obsesses over: first-year NRR.
Meet Kris Rudeegraap here: www.http://linkedin.com/in/rudeegraap
www.Sendoso.com
Welcome to The Revenue Vault powered by Venli, where top Sales VPs, CROs, and revenue leaders share exactly how they build high-performance revenue engines from systems and sales plays to leadership moves that actually work.
Hosted by Marcus Chan, Wall Street Journal best-selling author and CEO of Venli Consulting, who led a $195M/year sales org with 110+ emps, and was promoted 12 times in 8 years, this show is tactical, direct, and built for operators.
If you’re serious about driving results, this is your playbook.
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👉🏼 Want to double revenue without increasing your headcount? Click here.
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In this episode of The Revenue Vault, Marcus Chan interviews Kris Rudeegraap, CEO at Sendoso (raised $160M+), on how he went from packing boxes as an AE at Talkdesk to building a gifting platform at scale. Kris breaks down running 30-40 Clay plays that generated $500K+ pipeline in one quarter, why they're relaunching PLG with "Sendoso for Sellers" (bottoms-up vs. open signup), the shift from ARR obsession to NRR focus, stopping 40% discounting through AI role-play training, and the one metric he obsesses over: first-year NRR. Meet Kris Rudeegraap here: www.http://linkedin.com/in/rudeegraap www.Sendoso.com Welcome to The Revenue Vault powered by Venli, where top Sales VPs, CROs, and revenue leaders share exactly how they build high-performance revenue engines from systems and sales plays to leadership moves that actually work. Hosted by Marcus Chan, Wall Street Journal best-selling author and CEO of Venli Consulting, who led a $195M/year sales org with 110+ emps, and was promoted 12 times in 8 years, this show is tactical, direct, and built for operators. If you’re serious about driving results, this is your playbook. 👉🏼 Want to uncover your biggest hidden revenue leaks? Get our free diagnostic kit here. 👉🏼 Want to double revenue without increasing your headcount? Click here. Follow Marcus Chan’s Socials: LinkedIn | YouTube | Instagram | TikTok | Venli