Event Sponsorships for Small Business Owners with Kristina Bartold
Thu Feb 05 2026
Welcome back to Small Business School! In today’s episode, Staci sits down with Kristina Bartold, co-founder of The Social Snippet and High Vibe Women, to talk about all things event sponsorships. Fresh off the High Vibe Women brunch in Ottawa, Staci and Kristina share a behind-the-scenes look at what actually makes sponsorships work (and why so many business owners get them wrong). This conversation is all about being intentional, protecting your budget, and choosing opportunities that truly align with your brand and goals.
Key topics covered:
Who event sponsorships actually make sense for and who should skip themHow to evaluate whether an event is the right fit for your brandWhat a real return on investment looks like beyond vanity metricsWhy repetition builds recognition and how your energy in the room mattersThe importance of integrity and alignment in brand collaborationsHow to think strategically about swag bag sponsorshipsWhat it takes to stand out and succeed as an event vendorWhy not every opportunity is a good opportunity even if it looks excitingEvent sponsorships aren’t about being everywhere, they’re about being in the right rooms, with the right people, for the right reasons. If you’ve ever wondered whether sponsoring an event is worth it, this episode will help you make smarter, more confident decisions.
Connect with Kristina:
Instagram: @kristina.bartold
Website: https://www.thesocialsnippet.com/
Community Podcast: https://communitypodcast.buzzsprout.com/
Staci's Links:
Instagram. Website.
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Welcome back to Small Business School! In today’s episode, Staci sits down with Kristina Bartold, co-founder of The Social Snippet and High Vibe Women, to talk about all things event sponsorships. Fresh off the High Vibe Women brunch in Ottawa, Staci and Kristina share a behind-the-scenes look at what actually makes sponsorships work (and why so many business owners get them wrong). This conversation is all about being intentional, protecting your budget, and choosing opportunities that truly align with your brand and goals. Key topics covered: Who event sponsorships actually make sense for and who should skip themHow to evaluate whether an event is the right fit for your brandWhat a real return on investment looks like beyond vanity metricsWhy repetition builds recognition and how your energy in the room mattersThe importance of integrity and alignment in brand collaborationsHow to think strategically about swag bag sponsorshipsWhat it takes to stand out and succeed as an event vendorWhy not every opportunity is a good opportunity even if it looks excitingEvent sponsorships aren’t about being everywhere, they’re about being in the right rooms, with the right people, for the right reasons. If you’ve ever wondered whether sponsoring an event is worth it, this episode will help you make smarter, more confident decisions. Connect with Kristina: Instagram: @kristina.bartold Website: https://www.thesocialsnippet.com/ Community Podcast: https://communitypodcast.buzzsprout.com/ Staci's Links: Instagram. Website.