The Society Pod

Andrew Menter is the founder of Physmodo, a company that utilizes computer vision to deliver scalable movement assessments. As fitness consumers are collecting more data to optimize performance, movement assessments are a critical layer Andrew shares his journey from investment banking to entrepreneurship, the origin of Physmodo, and the importance of movement assessment in fitness. He discusses the integration of AI and wearables in health data, the evolution of technology in fitness, and the challenges he faced as an entrepreneur. The conversation also touches on building a team, company culture, and the future of health technology. Takeaways: - Andrew Menter has been working in the movement assessment space for 12 years - Physmodo was founded to provide scalable movement assessments. - Computer vision is crucial for accurate movement analysis. - AI enhances the data collected from movement assessments. - Regular movement screenings can help track fitness progress. - Technology in fitness is evolving towards mobile solutions. - Consumer trends show a growing interest in data-driven fitness. - Integrating wearables can provide a holistic view of health. - Resilience is key in overcoming entrepreneurial challenges. - Building a strong team culture and strong partnerships is essential for success. About Andrew: LinkedIn: https://www.linkedin.com/in/andrew-menter-a5a229/ Website: https://physmodo.com/ Andrew Menter is the founder and CEO of Physmodo, an AI-driven movement-assessment and movement-intelligence platform used across fitness, wellness, sports, and healthcare. Born in South Africa and raised in Dallas, Andrew grew up as a multi-sport athlete—winning a Texas state tennis championship before competing Division I at Brown University, racing in the Ironman World Championships in Kona, and playing in the U.S. Super League for the Dallas Harlequins rugby club. Andrew holds a JD/MBA from the University of Houston and began his career in investment banking at JP Morgan, specializing in M&A and structured finance after passing the Texas Bar. Although he chose not to practice law, he continues to maintain his active Texas law license. His entrepreneurial path includes co-founding Vivature and later serving as the only non-founder CEO of TriggerPoint. Inspired by early depth-camera technology and his own experience with preventable injuries, Andrew founded Physmodo in 2016 to make movement assessments simple, objective, and accessible. The company has now performed more than 1.8 million movement screens, holds 7 U.S. patents, and powers major partnerships across the fitness and sports ecosystem. Physmodo is now expanding its technology vision into a broader movement-intelligence engine that integrates biomechanics, biometrics, and personalized performance insights. More from Jessica: Jessica has spent the last 25 years promoting and protecting global franchise brands such as Gold’s Gym, Club Pilates and Burger King. In 2020, she shifted her focus from driving demand for brands to building brands. She built her first start-up, KickHouse from 0 to 30 locations before exiting to Mayweather Boxing + Fitness in 2022. Currently, Jessica is starting a new chapter as President of Squeeze Massage. LinkedIn: https://www.linkedin.com/in/jessicayarmey/ Instagram: https://www.instagram.com/jessicayarmey/ Twitter: https://twitter.com/JessicaYarmey Website: https://jessicayarmey.com/ More from SizzleSociety: Website: https://sizzlesociety.com/ Instagram: https://www.instagram.com/sizzlesociety/ To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com