Brand Case Study: How Violette_FR Scaled a Founder-Led Brand Without Losing Its Soul
Thu Feb 05 2026
In this episode, Raquel Furman shares a brand case study breakdown of Violette_FR Cosmetics, a founder-led beauty brand that’s grown rapidly while staying deeply authentic and personal.
You’ll hear how Violette’s background in editorial makeup artistry shaped the brand’s philosophy, content, and product line, and why her approach challenges traditional beauty industry norms in the best way.
Raquel covers:
• What founder-led and founder-facing branding really means
• How Violette_FR scaled quickly without losing its soulful, personal feel
• The brand’s strong values, including no-retouching campaigns and celebrating new creatives
• How storytelling drives product launches
• The balance of content, inspiration, and promotion across social media and email
• Why focused product collections can actually boost connection and sales
• How in-person brand experiences can bring a brand’s creative world to life
• The importance of building trust through transparency and genuine recommendations
Raquel also shares key takeaways you can apply to your own brand, whether you want to be the face of your business, build an immersive brand world, or blend both approaches.
LINKS:
Violette_FR website: https://www.violettefr.com/
Violette_FR Instagram post showcasing the space and Cabinet of Curiosities display at Liberty London:
✨ If this episode has you thinking about your own brand and how everything from your messaging to your visuals could work together more seamlessly, you can book a discovery call with Raquel here and connect on Instagram at https://www.instagram.com/raquel.furman
⭐ And if you’re enjoying The Vignette Effect Podcast, leaving a quick review on Apple Podcasts helps the show reach more creative founders who’ll love it too. On mobile, you can click here to leave a review.
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In this episode, Raquel Furman shares a brand case study breakdown of Violette_FR Cosmetics, a founder-led beauty brand that’s grown rapidly while staying deeply authentic and personal. You’ll hear how Violette’s background in editorial makeup artistry shaped the brand’s philosophy, content, and product line, and why her approach challenges traditional beauty industry norms in the best way. Raquel covers: • What founder-led and founder-facing branding really means • How Violette_FR scaled quickly without losing its soulful, personal feel • The brand’s strong values, including no-retouching campaigns and celebrating new creatives • How storytelling drives product launches • The balance of content, inspiration, and promotion across social media and email • Why focused product collections can actually boost connection and sales • How in-person brand experiences can bring a brand’s creative world to life • The importance of building trust through transparency and genuine recommendations Raquel also shares key takeaways you can apply to your own brand, whether you want to be the face of your business, build an immersive brand world, or blend both approaches. LINKS: Violette_FR website: https://www.violettefr.com/ Violette_FR Instagram post showcasing the space and Cabinet of Curiosities display at Liberty London: ✨ If this episode has you thinking about your own brand and how everything from your messaging to your visuals could work together more seamlessly, you can book a discovery call with Raquel here and connect on Instagram at https://www.instagram.com/raquel.furman ⭐ And if you’re enjoying The Vignette Effect Podcast, leaving a quick review on Apple Podcasts helps the show reach more creative founders who’ll love it too. On mobile, you can click here to leave a review.