| Publishes | Several times per week | Episodes | 415 | Founded | N/A |
|---|---|---|---|---|---|
| Number of Listeners | Category | Marketing | |||
A new model for media planning
Thu Feb 05 2026
Established models for media planning and buying are breaking. ‘Systems planning’ describes a new approach. Omnicom Media's Global CSO, Jonathan Rigby, joins WARC's Paul Stringer to discuss trends in media planning, advertising investments and the media ecosystem.
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