Pivoting with Purpose: Getting on the BookERGV Book Bus with Jeannie Salinas on The Way to College Podcast
Mon Feb 02 2026
This week on The Way to College Podcast, I’m joined by Jeannie Salinas, founder of Book-E Bus, the Rio Grande Valley’s first mobile bookstore.
Jeannie’s story is a masterclass in pivoting with purpose: from earning her business degree at The University of Texas-Pan American, working in retail, helping run her family’s insurance business, and eventually turning a lifelong love of books into a full-on community experience on wheels.
In this episode, we talk about:
How she turned a side hustle into a real business
The mindset shift from “I’m stuck” to “I’m building”
Why experience + community matter
Mentorship, budgeting, and learning the “hidden rules” of college and careers
What it takes to bet on yourself without losing yourself
If you’re a student, parent, educator, or entrepreneur—this one will light a fire.
The Book-E bus will be in Weslaco on February 28th. Follow the Book-E bus on Instagram: @thebookebus
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This week on The Way to College Podcast, I’m joined by Jeannie Salinas, founder of Book-E Bus, the Rio Grande Valley’s first mobile bookstore. Jeannie’s story is a masterclass in pivoting with purpose: from earning her business degree at The University of Texas-Pan American, working in retail, helping run her family’s insurance business, and eventually turning a lifelong love of books into a full-on community experience on wheels. In this episode, we talk about: How she turned a side hustle into a real business The mindset shift from “I’m stuck” to “I’m building” Why experience + community matter Mentorship, budgeting, and learning the “hidden rules” of college and careers What it takes to bet on yourself without losing yourself If you’re a student, parent, educator, or entrepreneur—this one will light a fire. The Book-E bus will be in Weslaco on February 28th. Follow the Book-E bus on Instagram: @thebookebus