Leadership & Culture Is the Cornerstone—A Deeper Dive with Brian Hayes from Orion Strategic Consulting
Thu Aug 07 2025
I had the honor of having my dear friend Brian Hayes, founder and president of Orion Strategic Consulting, on The White Coat Entrepreneur podcast. If you haven’t listened to Part 1: The Aesthetic Edge - How to Scale Up Your Practice from a Seasoned Professional. I highly recommend starting there.
In this episode, we dive deeper into the topics of leadership and culture, exploring what it truly means to lead in the world of medicine. Leadership isn’t just about having a title; it’s about mindset, structure, and the responsibility that comes with guiding others.
“It’s not easy to make the shift from management to leadership,” Brian shared. “But the difference is everything. As a leader, you put the team first.”
Leadership challenges aren’t solved overnight. They begin with a mindset. Ask yourself:
What kind of leader do I want to be?What impact do I want to have?What kind of culture do I want to create?
Think about the best leader you've had… and the worst.
That contrast often reveals the blueprint for the kind of leader we want to become.
This episode is filled with takeaways for physicians and business owners who want to lead with purpose, consistency, and heart. From hiring for culture to checking in with your team regularly, it's the small, intentional steps that create a supportive environment.
As Brian said, “It’s worth it putting the work in for great leaders. Good leaders will attract leaders.” Whether you're leading a team, running a practice, or just beginning your journey, this conversation will inspire you to lead with clarity and purpose.
To learn more or get in touch with Brian Hayes, click the link below.
https://www.thehunterorion.com/about-us
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I had the honor of having my dear friend Brian Hayes, founder and president of Orion Strategic Consulting, on The White Coat Entrepreneur podcast. If you haven’t listened to Part 1: The Aesthetic Edge - How to Scale Up Your Practice from a Seasoned Professional. I highly recommend starting there. In this episode, we dive deeper into the topics of leadership and culture, exploring what it truly means to lead in the world of medicine. Leadership isn’t just about having a title; it’s about mindset, structure, and the responsibility that comes with guiding others. “It’s not easy to make the shift from management to leadership,” Brian shared. “But the difference is everything. As a leader, you put the team first.” Leadership challenges aren’t solved overnight. They begin with a mindset. Ask yourself: What kind of leader do I want to be?What impact do I want to have?What kind of culture do I want to create? Think about the best leader you've had… and the worst. That contrast often reveals the blueprint for the kind of leader we want to become. This episode is filled with takeaways for physicians and business owners who want to lead with purpose, consistency, and heart. From hiring for culture to checking in with your team regularly, it's the small, intentional steps that create a supportive environment. As Brian said, “It’s worth it putting the work in for great leaders. Good leaders will attract leaders.” Whether you're leading a team, running a practice, or just beginning your journey, this conversation will inspire you to lead with clarity and purpose. To learn more or get in touch with Brian Hayes, click the link below. https://www.thehunterorion.com/about-us