Think & Act Differently with Sales Academy

Overservicing rarely starts as a problem. It starts with good intentions.Caring more.Doing a bit extra.Wanting to deliver a great experience. But over time, without realising it, the balance shifts. In this episode, we explore overservicing through the lens of “the Hollywood kiss” that familiar movie moment where one person leans in… and the other doesn’t need to anymore. In business, that looks like: You taking on more than you agreed Expectations quietly expanding without a conversation Extra calls, tweaks and favours becoming the norm And you carrying the emotional and operational weight of the relationship We unpack why overservicing often comes from the best place, why it slowly breaks healthy client dynamics, and how it can lead to frustration, resentment and burnout if left unchecked. More importantly, we talk about: The early warning signs you’re leaning in too far Why “being helpful” can unintentionally train entitlement How to reset expectations without damaging the relationship And how to build client partnerships based on mutual effort, not silent self-sacrifice If you’re a business owner, leader or service professional who feels like you’re always the one leaning in… this conversation will hit close to home. Sometimes the bravest move isn’t doing more.It’s stepping back and restoring the balance.