(Season 3, Ep. 7) Speaking to the Media: How to Effectively Communicate your Work
Fri Feb 06 2026
How can we navigate the pitfalls of speaking with the media when it comes time to share our work or speak to our expertise in our field? Thios episode shares trategies that avoid controversy while promoting your (and Penn's) brand in the public. Our guests are Holly Auer, Associate Vice President for Communications at PennMedicine and Dr. Lisa Bellini, MD, the Senior Vice Dean for Academic Affairs at Perelman School of Medicine, Vice Chair of Education and Inpatient Services for the Department of Medicine, Professor of Medicine, and winner of numerous teaching awards.
Together with host Meryl Cohen, they discuss what it's like to navigate conversations with reporters, how to approach live news, and what resources exist to make sure your message is as clear and consistent as possible. Holly share her tips ont he best tone to present when being interviewed, and both guests highlight what red flags faculty should avoid when presented with an opportunity to speak to the press. Whether preparing for a Zoom or in person interview, all faculty who want expand their impact should listen to this one!
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How can we navigate the pitfalls of speaking with the media when it comes time to share our work or speak to our expertise in our field? Thios episode shares trategies that avoid controversy while promoting your (and Penn's) brand in the public. Our guests are Holly Auer, Associate Vice President for Communications at PennMedicine and Dr. Lisa Bellini, MD, the Senior Vice Dean for Academic Affairs at Perelman School of Medicine, Vice Chair of Education and Inpatient Services for the Department of Medicine, Professor of Medicine, and winner of numerous teaching awards. Together with host Meryl Cohen, they discuss what it's like to navigate conversations with reporters, how to approach live news, and what resources exist to make sure your message is as clear and consistent as possible. Holly share her tips ont he best tone to present when being interviewed, and both guests highlight what red flags faculty should avoid when presented with an opportunity to speak to the press. Whether preparing for a Zoom or in person interview, all faculty who want expand their impact should listen to this one!