The Awareness Advantage--What the Best Leaders See That Others Don't | Ep. 464 with Jeremy Foster
Mon Feb 02 2026
Woah Nelly, hold onto the straps tightly…this episode is going to blow your doors off. Episode
464 of The IMPACT SHOW is a must-listen for any leader, entrepreneur, coach, or high
performer who wants to grow, lead better, and create real impact in the world today. Today's
guest is one of the most dynamic and transformational speakers I've ever heard…and I've
heard a lot. His name is Jeremy Foster.
I first heard Jeremy speak live in early 2025. He was amazing. I invited him to speak at my
Annual Mountain Retreat (Whitefish, MT) in November and he did it again...he hit a grand-slam. I said it then — and I'll say it again — he's one of the Top 5 speakers in the world. He spoke for over two hours and had the room completely locked in. People were laughing, high-fivin', shouting, crying, and most importantly, doing some serious inner work. In this episode, you're getting a powerful excerpt from that live talk — and I promise it will challenge how you see yourself and how you lead.
Jeremy's journey is as compelling as his message. From bull-riding cowboy and political
consultant to pastor, leadership coach, to Chief Marketing Officer for John Maxwell's
organization to now leading his own company, he brings grit, wisdom, humor, depth, and clarity to everything he does. Today, he works closely with CEOs and leadership teams in his FosCo Leadership Company, helping organizations build alignment, culture, and sustainable growth — all rooted in faith and purpose.
In this episode, Jeremy dives into what he calls "The Awareness Advantage" — what the best
leaders see that others don't. Most leaders think they're self-aware, but only a small percentage actually are, and that gap is costing teams and organizations more than they realize. This conversation will push you to confront blind spots, examine your patterns, and lead with greater clarity and conviction.
Here's what you'll take away in this episode:
The Real Leadership Gap: Self-Awareness
Most leaders think they're self-aware — but research shows only 10–15% actually are.
That gap? It's costing you culture, alignment, trust, and results. Jeremy breaks down
how self-deception, not strategy or talent, is often the real roadblock holding leaders
and organizations back. Sometimes You're the Solution… and Sometimes You're the Problem
One of the most powerful truths in leadership: You can't fix what you won't own. Jeremy
walks us through how elite leaders learn to recognize where they are the bottleneck —
and how awareness becomes the gateway to growth. Patterns & People
If your business is struggling, it's rarely the product — and it's not always the people.
Jeremy unpacks the big three:
1. People
2. Patterns
3. Resources And why broken patterns and systems, not "bad hires," are often the real issue behind
underperformance.
Values Aren't Aspirational — They're Behavioral
Values aren't what you say you believe — they're what your behaviors prove. If your
values don't show up in how you schedule, communicate, hire, lead, and live… they're
not values — they're just vision statements. Awareness Unlocks Purpose
Jeremy powerfully connects leadership, mindset, faith, and purpose — reminding us that
your next breakthrough won't come from learning more tactics… It will come from
learning more about you. When awareness increases, alignment follows — and when
alignment follows, impact explodes. This episode will stretch you. It will challenge your thinking. And if you're willing to lean in and
do the work, it can absolutely elevate the way you lead and live. I promise you this — if you
listen with an open heart and an open mind, something will shift.
So do me a favor — don't half-listen to this one. Or listen to it the first time while you are
walking, working out and doing what you do. But then come back a 2 nd time (yep!) and listen
very closely. Be where your boots are. Take notes. Reflect. Share it with someone on your team
or in your life who needs to hear this message. I know this episode is going to leave some
serious IMPACT on you!!
If this episode hits home, please leave a review and help us spread the impact. And please do
me a favor and do 1 (or all 3) of the following things:
1. Please forward this episode to a friend, colleague, or family member whom it might benefit.
2. If you have a newsletter or put out emails to your Community, please consider putting a link to this episode if it would serve them also.
3. Please screenshot this episode, share it to your IG stories or on your Facebook, and tag me:
IG: @ToddDurkin @JeremyFoster
FB: @ToddDurkinIXP @ImpactXSanDiego
***
Would you like to write a book? How about going on a dream 'writing workshop' in the
magical land of Ireland?
Well, now you can. My great friend and head-coach of my Coaching programs, Kelli
Watson, is leading a team of people on an amazing excursion to Ireland to help them write
a book. One of the things Kelli does is leads Scriptor Publishing Group as the CEO. One of
her loves is helping people go from DREAM to PUBLISHED. And that's exactly what she's
doing here.
To learn more about this incredible trip, go to ScriptorPublishingGroup.com.
****
P.S #2. JOBS AVAILABLE Now at IMPACT-X Performance (SAN DIEGO)!!
(If you apply for any of the positions, please share in the Subject Line what role you are applying to):
Personal Trainer/Coach Positions. While we are not opening until February 2026,
we are currently accepting applications as we prepare to Build a World-Class Team
of Trainers starting in January 2026. If you are trainer/S&C coach who is looking for
a great opportunity to change lives in San Diego, CA, now is your opportunity to be
part of our team. I will be personally leading this group of coaches who will serve in
both personal training AND large-group training roles.
More Details / Apply Now Here! Stretch Therapists. We will have our signature hands-on "IMPACT Stretch Flow"
sessions complimenting our training & recovery services. If you are already certified in FST or other stretch therapy (or you're a coach who wants to learn hands-on
manual stretching of our clients/members), APPLY TODAY Massage Therapists. Massage therapy has been part of my fitness offerings since
Day 1 over 25-years ago. And it's only MORE important now. We WILL have
incredible Massage Therapy available at IXP-San Diego and we are exciting to
share the power of touch.
APPLY TODAY Directors of First Impressions. We love our "Directors of First Impressions" as they play a crucial role in setting the culture and offering extreme positivity, encouragement, and support to our clients/members. If you feel you could be a great addition to our San Diego location, please apply.
APPLY TODAY Visit this page to get all the information or to APPLY today… HERE!
More
Woah Nelly, hold onto the straps tightly…this episode is going to blow your doors off. Episode 464 of The IMPACT SHOW is a must-listen for any leader, entrepreneur, coach, or high performer who wants to grow, lead better, and create real impact in the world today. Today's guest is one of the most dynamic and transformational speakers I've ever heard…and I've heard a lot. His name is Jeremy Foster. I first heard Jeremy speak live in early 2025. He was amazing. I invited him to speak at my Annual Mountain Retreat (Whitefish, MT) in November and he did it again...he hit a grand-slam. I said it then — and I'll say it again — he's one of the Top 5 speakers in the world. He spoke for over two hours and had the room completely locked in. People were laughing, high-fivin', shouting, crying, and most importantly, doing some serious inner work. In this episode, you're getting a powerful excerpt from that live talk — and I promise it will challenge how you see yourself and how you lead. Jeremy's journey is as compelling as his message. From bull-riding cowboy and political consultant to pastor, leadership coach, to Chief Marketing Officer for John Maxwell's organization to now leading his own company, he brings grit, wisdom, humor, depth, and clarity to everything he does. Today, he works closely with CEOs and leadership teams in his FosCo Leadership Company, helping organizations build alignment, culture, and sustainable growth — all rooted in faith and purpose. In this episode, Jeremy dives into what he calls "The Awareness Advantage" — what the best leaders see that others don't. Most leaders think they're self-aware, but only a small percentage actually are, and that gap is costing teams and organizations more than they realize. This conversation will push you to confront blind spots, examine your patterns, and lead with greater clarity and conviction. Here's what you'll take away in this episode: The Real Leadership Gap: Self-Awareness Most leaders think they're self-aware — but research shows only 10–15% actually are. That gap? It's costing you culture, alignment, trust, and results. Jeremy breaks down how self-deception, not strategy or talent, is often the real roadblock holding leaders and organizations back. Sometimes You're the Solution… and Sometimes You're the Problem One of the most powerful truths in leadership: You can't fix what you won't own. Jeremy walks us through how elite leaders learn to recognize where they are the bottleneck — and how awareness becomes the gateway to growth. Patterns & People If your business is struggling, it's rarely the product — and it's not always the people. Jeremy unpacks the big three: 1. People 2. Patterns 3. Resources And why broken patterns and systems, not "bad hires," are often the real issue behind underperformance. Values Aren't Aspirational — They're Behavioral Values aren't what you say you believe — they're what your behaviors prove. If your values don't show up in how you schedule, communicate, hire, lead, and live… they're not values — they're just vision statements. Awareness Unlocks Purpose Jeremy powerfully connects leadership, mindset, faith, and purpose — reminding us that your next breakthrough won't come from learning more tactics… It will come from learning more about you. When awareness increases, alignment follows — and when alignment follows, impact explodes. This episode will stretch you. It will challenge your thinking. And if you're willing to lean in and do the work, it can absolutely elevate the way you lead and live. I promise you this — if you listen with an open heart and an open mind, something will shift. So do me a favor — don't half-listen to this one. Or listen to it the first time while you are walking, working out and doing what you do. But then come back a 2 nd time (yep!) and listen very closely. Be where your boots are. Take notes. Reflect. Share it with someone on your team or in your life who needs to hear this message. I know this episode is going to leave some serious IMPACT on you!! If this episode hits home, please leave a review and help us spread the impact. And please do me a favor and do 1 (or all 3) of the following things: 1. Please forward this episode to a friend, colleague, or family member whom it might benefit. 2. If you have a newsletter or put out emails to your Community, please consider putting a link to this episode if it would serve them also. 3. Please screenshot this episode, share it to your IG stories or on your Facebook, and tag me: IG: @ToddDurkin @JeremyFoster FB: @ToddDurkinIXP @ImpactXSanDiego *** Would you like to write a book? How about going on a dream 'writing workshop' in the magical land of Ireland? Well, now you can. My great friend and head-coach of my Coaching programs, Kelli Watson, is leading a team of people on an amazing excursion to Ireland to help them write a book. One of the things Kelli does is leads Scriptor Publishing Group as the CEO. One of her loves is helping people go from DREAM to PUBLISHED. And that's exactly what she's doing here. To learn more about this incredible trip, go to ScriptorPublishingGroup.com. **** P.S #2. JOBS AVAILABLE Now at IMPACT-X Performance (SAN DIEGO)!! (If you apply for any of the positions, please share in the Subject Line what role you are applying to): Personal Trainer/Coach Positions. While we are not opening until February 2026, we are currently accepting applications as we prepare to Build a World-Class Team of Trainers starting in January 2026. If you are trainer/S&C coach who is looking for a great opportunity to change lives in San Diego, CA, now is your opportunity to be part of our team. I will be personally leading this group of coaches who will serve in both personal training AND large-group training roles. More Details / Apply Now Here! Stretch Therapists. We will have our signature hands-on "IMPACT Stretch Flow" sessions complimenting our training & recovery services. If you are already certified in FST or other stretch therapy (or you're a coach who wants to learn hands-on manual stretching of our clients/members), APPLY TODAY Massage Therapists. Massage therapy has been part of my fitness offerings since Day 1 over 25-years ago. And it's only MORE important now. We WILL have incredible Massage Therapy available at IXP-San Diego and we are exciting to share the power of touch. APPLY TODAY Directors of First Impressions. We love our "Directors of First Impressions" as they play a crucial role in setting the culture and offering extreme positivity, encouragement, and support to our clients/members. If you feel you could be a great addition to our San Diego location, please apply. APPLY TODAY Visit this page to get all the information or to APPLY today… HERE!