The Lie that Loses Biz Owners BIG Money
Mon Feb 02 2026
Outsourcing is not the problem.Outsourcing without understanding what you’re paying for is.
In this episode, I’m getting honest about one of the biggest mistakes I see business owners make—handing off marketing (or any major function) without a basic understanding of how it works. Not because you should be the expert… but because not knowing anything is how people get taken for a ride.
I share real-world examples of businesses that lost time, money, and momentum simply because they didn’t know what questions to ask—or what metrics actually mattered. We talk through why “just outsource it” is bad advice, how to protect yourself when hiring agencies or vendors, and the key KPIs every business owner should understand before signing a contract.
This episode is about ownership, integrity, and being an informed leader—not doing everything yourself, but knowing enough to make smart decisions.
In this episode, we cover:
Why outsourcing without education often backfires
The difference between delegation and abdication
The basic marketing KPIs every business owner should understand
How to ask better questions before hiring an agency
What integrity in partnerships actually looks like
If you’ve ever felt burned by a vendor, confused by marketing reports, or unsure whether something “isn’t working” or just isn’t being explained well—this one’s for you.
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Outsourcing is not the problem.Outsourcing without understanding what you’re paying for is. In this episode, I’m getting honest about one of the biggest mistakes I see business owners make—handing off marketing (or any major function) without a basic understanding of how it works. Not because you should be the expert… but because not knowing anything is how people get taken for a ride. I share real-world examples of businesses that lost time, money, and momentum simply because they didn’t know what questions to ask—or what metrics actually mattered. We talk through why “just outsource it” is bad advice, how to protect yourself when hiring agencies or vendors, and the key KPIs every business owner should understand before signing a contract. This episode is about ownership, integrity, and being an informed leader—not doing everything yourself, but knowing enough to make smart decisions. In this episode, we cover: Why outsourcing without education often backfires The difference between delegation and abdication The basic marketing KPIs every business owner should understand How to ask better questions before hiring an agency What integrity in partnerships actually looks like If you’ve ever felt burned by a vendor, confused by marketing reports, or unsure whether something “isn’t working” or just isn’t being explained well—this one’s for you. ------ Connect with Whitney on Instagram Connect with Whitney on LinkedIn