160. How “great deals” quietly destroy growth (and what GTM leaders can do differently)
Wed Feb 04 2026
What if the deals your team celebrates most are quietly undermining your growth and leadership credibility?
Most GTM leaders are trained to optimize for speed, logos, and booked revenue. But when pricing decisions ignore margin durability and capacity strain, “great” deals can quietly erode unit economics, exhaust teams, and distort future negotiations. This episode reframes how strong leaders evaluate deals—without becoming blockers or sounding negative.
Learn how pricing, margin, and capacity trade-offs actually work—and why ignoring any one of them damages growthUnderstand how incentives and “strategic” discounts distort deal structure and become permanent over timeGain practical questions that help you challenge bad deals with commercial confidence and leadership clarity
If you want to grow with discipline, protect your unit economics, and lead GTM conversations that hold up under pressure, this episode will sharpen how you think about deals.
New episodes Tuesday, Thursday and Saturday.
More from Phil Hayes-St Clair
Subscribe to the free Wednesday Partnership Newsletter (and get immediate access to my Frameworks Vault)
FOR CEOs
If you’re stepping into bigger leadership moments and want support at the CEO level, explore my CEO Coaching.
FOR GTM LEADERS
If you're ready to build a repeatable GTM system that actually closes deals and creates leverage for your organisation, apply to join The Partnership Lab
Find me on LinkedIn
The Partnership Playbook is the podcast for leaders who want to grow with clarity, create leverage through partnerships, and lead their teams with meaning. Each episode gives you practical insights drawn from two decades of building and backing companies, coaching CEOs, and closing high-value partnerships across industries. You’ll learn how to scale yourself as a leader, choose partners that help you grow faster, and turn trust, alignment, and first wins into momentum that lasts.
PS - Have a CEO guest recommendation for the show? Share this link with them.
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What if the deals your team celebrates most are quietly undermining your growth and leadership credibility? Most GTM leaders are trained to optimize for speed, logos, and booked revenue. But when pricing decisions ignore margin durability and capacity strain, “great” deals can quietly erode unit economics, exhaust teams, and distort future negotiations. This episode reframes how strong leaders evaluate deals—without becoming blockers or sounding negative. Learn how pricing, margin, and capacity trade-offs actually work—and why ignoring any one of them damages growthUnderstand how incentives and “strategic” discounts distort deal structure and become permanent over timeGain practical questions that help you challenge bad deals with commercial confidence and leadership clarity If you want to grow with discipline, protect your unit economics, and lead GTM conversations that hold up under pressure, this episode will sharpen how you think about deals. New episodes Tuesday, Thursday and Saturday. More from Phil Hayes-St Clair Subscribe to the free Wednesday Partnership Newsletter (and get immediate access to my Frameworks Vault) FOR CEOs If you’re stepping into bigger leadership moments and want support at the CEO level, explore my CEO Coaching. FOR GTM LEADERS If you're ready to build a repeatable GTM system that actually closes deals and creates leverage for your organisation, apply to join The Partnership Lab Find me on LinkedIn The Partnership Playbook is the podcast for leaders who want to grow with clarity, create leverage through partnerships, and lead their teams with meaning. Each episode gives you practical insights drawn from two decades of building and backing companies, coaching CEOs, and closing high-value partnerships across industries. You’ll learn how to scale yourself as a leader, choose partners that help you grow faster, and turn trust, alignment, and first wins into momentum that lasts. PS - Have a CEO guest recommendation for the show? Share this link with them.