Bill Corbett on Public Relations, Earned Media, and Building Brand Credibility | Turn One Studio Podcast
Wed Jan 28 2026
Public relations is one of the most powerful marketing tools and one of the most misunderstood. In this episode, host Eliud Custodio sits down with Bill Corbett of Corbett Public Relations to break down how earned media works, why third-party credibility matters, and how consistent PR builds long-term brand equity.
You’ll hear the difference between earned media and pay-to-play segments, why press releases are only one piece of the puzzle, how AI is speeding up research and writing without replacing relationships, and why repurposing media coverage across social and your website is where the real value compounds.
If you’re a business owner or leader looking to build trust, visibility, and authority, this episode is for you.
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Public relations is one of the most powerful marketing tools and one of the most misunderstood. In this episode, host Eliud Custodio sits down with Bill Corbett of Corbett Public Relations to break down how earned media works, why third-party credibility matters, and how consistent PR builds long-term brand equity. You’ll hear the difference between earned media and pay-to-play segments, why press releases are only one piece of the puzzle, how AI is speeding up research and writing without replacing relationships, and why repurposing media coverage across social and your website is where the real value compounds. If you’re a business owner or leader looking to build trust, visibility, and authority, this episode is for you.