Unimaginable Wellness For New Moms Who Are Founders, Entrepreneurs, Creators

What does sofrito—a base of herbs and spices used in Puerto Rican cooking—have to do with reimagining business, food security, and conveying a history lesson about a rich and sometimes complex culture? For today’s guest, it’s everything. If you’ve ever wondered how to weave your culture, creativity, and calling into one powerful movement... then this episode is the recipe you’ve been looking for. In this episode, you will hear:   Food has a cultural foundation passed through generations. Cultural identity can be preserved and taught through everyday meals. How to make the best sofrito if you don’t have time to cook. Food is more than just food – it’s heritage, intention, and a story. The story of the Puerto Rican pasteles is shared. Food choices are power moves, shaping local or global economies. Imagination makes it possible to wear multiple hats and still stay rooted in purpose. You don’t need permission to do things differently, just the will and a plan. This episode is brought to you by Fertile Imagination: A Guide for Stretching Every Mom’s Superpower for Maximum Impact by Melissa Llarena Audible   Audio Edition: https://www.amazon.com/Fertile-Imagination-Stretching-Superpower-Maximum/dp/B0CY9BZH9W/ref=tmm_aud_swatch_0   Paperback: https://www.amazon.com/Fertile-Imagination-Stretching-Superpower-Maximum/dp/B0CK2ZSMLB   Hardcover: https://www.amazon.com/Fertile-Imagination-Stretching-Superpower-Maximum/dp/B0D5B64347/ref=tmm_hrd_swatch_0   Or, download a free chapter at fertileideas.com       About Crystal Diaz   Crystal Díaz has spent nearly two decades at the intersection of food, marketing, and cultural advocacy. She co-founded PRoduce, Puerto Rico’s digital marketplace for locally grown food. Crystal is also the force behind El Pretexto, the island’s first culinary farm lodge, where food and imagination meet 2,600 feet above sea level. A committed advocate for food security, she collaborates with Espacios Abiertos to advance agricultural policy. Crystal holds two master’s degrees, including one in Food Studies from NYU. She’s been recognized by Fast Company and El Nuevo Día for her creative leadership and impact in the local food movement. Quotes that can change your perspective:  “If you really want to learn about something and you’re obsessed about it, there’s always ways to learn, to make it happen.” – Crystal Díaz   “With every single meal that we do, with every single snack, everything that we eat, you are impacting economies. And if you want to support your local communities and you want to see them, everybody having a better life, you might want to spend that dollar closer home and making sure that all of the ingredients that are on that food are closer to home so that money stays closer to home.” – Crystal Díaz   “Sofrito is very personal. You know? It’s part of how your family has done it… but also learn that there is a lot of history into it. It’s not something that we do because we do it. There is a lot of history to it.” – Crystal Díaz   “We are on a little island. We don't have that much territorial extension, so we can't think about our agriculture as other countries that have large extensions of terrains and flats and stuff like that. We need to think about it differently.” – Crystal Díaz   “Puerto Rican food is full of history, is complex enough, is flavorful enough, and varied… so I can pull something like this [a culinary farm lodge] up in Puerto Rico.” – Crystal Díaz SHARE this episode with fellow food lovers, cultural storytellers, and moms on a mission to raise rooted kids. Crystal’s insights on local food, identity, and imagination will inspire anyone looking to nourish their family and community from the inside out. Let’s keep our culture alive—one pastel, one sofrito, and one big idea at a time. Supporting Resources:   Website: https://www.elpretextopr.com  Instagram: https://www.instagram.com/elpretextopr  Facebook: https://m.facebook.com/@elpretextopr/ Subscribe and Review   Have you subscribed to my podcast for new moms who are entrepreneurs, founders, and creators?  I’d love for you to subscribe if you haven’t yet.    I’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast for writer moms. About Fertile Imagination   You can be a great mom without giving up, shrinking, or hiding your dreams. There’s flexibility in how you pursue anything – your role, your lifestyle, and your personal and professional goals. The limitations on your dreams are waiting to be shattered. It’s time to see and seize what’s beyond your gaze. Let’s bridge your childhood daydreams with your grown-up realities. Imagine skipping with your kids along any path – you, surpassing your milestones while your kids are reaching theirs. There’s only one superpower versatile enough to stretch your thinking beyond what’s been done before: a Fertile Imagination. It’s like kryptonite for impostor syndrome and feeling stuck when it’s alert!    In Fertile Imagination, you will awaken your sleeping source of creative solutions. If you can wake up a toddler or a groggy middle schooler, then together with the stories in this book – featuring 25 guests from my podcast Unimaginable Wellness, proven tools, and personal anecdotes – we will wake up your former playmate: your imagination!  Advance Praise    “You’ll find reality-based strategies for imagining your own imperfect, fulfilling life in this book!” —MARTHA HENNESSEY, former NH State Senator    “Melissa invites the reader into a personal and deep journey about topics that are crucially important to uncover what would make a mom (and dad too) truly happy to work on…even after the kids are in bed.” —KEN HONDA, best-selling author of Happy Money    “This book is a great purchase for moms in every stage of life. Melissa is like a great friend, honest and wise and funny, telling you about her life and asking you to reflect on yours.” —MAUREEN TURNER CAREY, librarian in Austin, TX   TRANSCRIPT   00:00:00 Crystal: Come up with ideas to make it easier for food producers to produce more food because we are in a little island. We don't have that much territorial extension. So we can't think about our agriculture as other countries that have large extensions of terrains and flats and stuff like that. We need to think it differently.  00:00:25 Melissa: Welcome to the Mom Founder Imagination Hub, your weekly podcast to inspire you to dream bigger. Plan out how you're gonna get to that next level in business, find the energy to keep going, and make sure your creative juices are flowing so that this way you get what you really want rather than having to settle. Get ready to discover founders have reimagined entrepreneurship and motherhood.  00:00:47 Melissa: Ever wonder how they do it? Tune in to find out, and stretch yourself by also learning from diverse entrepreneurs who might not be moms, but who have lessons you can tailor about how you can disrupt industries and step way outside of your comfort zone. I believe every mom's superpower is her imagination. In this podcast, I'm gonna give you the mindset, methods, and tools to unleash yours. Sounds good? Then keep listening.  00:01:17 Melissa: So what does sofrito, which is essentially a base of herbs and spices used in Puerto Rican cooking, have to do with reimagining business, food security, and passing along really critical history lessons. Well, for today's guest, it is everything. And if you've ever wondered how to weave your culture, creativity, and calling into one powerful movement, then this episode is the recipe you've been looking for.  00:01:49 Melissa: Welcome to the Mom Founder Imagination Hub. This is your weekly podcast designed to inspire you to dream bigger in your business and your life. Also, to help you find the energy to keep going because how are you going to sustain what's necessary to be big and to keep your imagination flowing so that this way you could feel inspired, lit up like a Christmas tree or Hanukkah candles. I'm your host Melissa Llarena. 00:02:17 Melissa: I'm a mom of three high energy boys. No. They did not get their energy from me. Psyched. They did. I'm also a best selling author of Fertile Imagination and an imagination coach for mom founders who are reimagining what success and motherhood can look like on their own terms, and that's really important.  00:02:34 Melissa: Now, if you've ever stirred a pot of sofrito, you already know this. Right? You know that the blend of flavors tells a deeper story. It tells a story that sometimes has made its way across generations. It preserves a culture, and it does nourish more than just our baby's bellies.  00:02:56 Melissa: So today's guest, I am thrilled to invite Crystal Diaz. Now she's taken the same approach in terms of her business ventures. She's a foodpreneur, culture keeper, I love that, and community builder. She wears four hats and in today's episode we're gonna go through each of those hats. One of which is as the owner of El Pretexto, i.e. The Excuse, a culinary farm lodge in the countryside of Puerto Rico where she serves 100% locally sourced meals and lives her mission every day.  00:03:33 Melissa: She has lots of degrees and an MA in food studies from NYU, which is why if you're watching the video, you could see, I hope, my NYU t-shirt. Hit