Sales as Service: Unlearning Old Models of Selling, Conflict & Negotiation
Thu Sep 18 2025
When most people think of sales, they picture pressure, quotas, and pushy tactics. But sales isn’t just about business, it’s about how we connect, serve, negotiate, and navigate conflict in every part of our lives.
In this episode, Kathy Baldwin speaks with Kirstin Carey about redefining sales as service. Together, they blend the principles of Unlearn the Crap with a human-centered approach to sales focusing on integrity, connection, and building businesses that last.
Kathy draws from her own corporate background in sales and operations, where she believed her role in management was to serve her team so they could show up as their best. That perspective shapes this conversation on how sales can become less about transactions and more about transformation.
Whether you’re building a business, negotiating in your daily life, or simply learning how to better connect with others, this episode will shift the way you think about sales forever.
✨ More with Kathy → https://kathybaldwin.me
📚 Books: Unlearn the Crap & Level UP, How I Unlearned MY Crap, The Unlearned Life
Connect with Kirtin Carey at EvolveMinded.com
What You’ll Learn in This Episode: Why sales is ultimately about service and connection
How Kathy’s corporate background shaped her belief in servant leadership
The outdated sales models we need to unlearn
How sales principles apply to conflict, negotiation, and daily life
What human-centered sales looks like in action
How to build a business on integrity, relationships, and trust
Memorable Quotes “Sales isn’t about closing—it’s about serving.” – Kirsten Carey
“My role as a manager was never to boss people around. It was to serve the sales team so they could be their best.” – Kathy Baldwin
“Human-centered sales is about integrity, service, and connection.” – Kirsten Carey
“Sales isn’t a department. It’s part of how we live, connect, and negotiate every day.” – Kathy Baldwin
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When most people think of sales, they picture pressure, quotas, and pushy tactics. But sales isn’t just about business, it’s about how we connect, serve, negotiate, and navigate conflict in every part of our lives. In this episode, Kathy Baldwin speaks with Kirstin Carey about redefining sales as service. Together, they blend the principles of Unlearn the Crap with a human-centered approach to sales focusing on integrity, connection, and building businesses that last. Kathy draws from her own corporate background in sales and operations, where she believed her role in management was to serve her team so they could show up as their best. That perspective shapes this conversation on how sales can become less about transactions and more about transformation. Whether you’re building a business, negotiating in your daily life, or simply learning how to better connect with others, this episode will shift the way you think about sales forever. ✨ More with Kathy → https://kathybaldwin.me 📚 Books: Unlearn the Crap & Level UP, How I Unlearned MY Crap, The Unlearned Life Connect with Kirtin Carey at EvolveMinded.com What You’ll Learn in This Episode: Why sales is ultimately about service and connection How Kathy’s corporate background shaped her belief in servant leadership The outdated sales models we need to unlearn How sales principles apply to conflict, negotiation, and daily life What human-centered sales looks like in action How to build a business on integrity, relationships, and trust Memorable Quotes “Sales isn’t about closing—it’s about serving.” – Kirsten Carey “My role as a manager was never to boss people around. It was to serve the sales team so they could be their best.” – Kathy Baldwin “Human-centered sales is about integrity, service, and connection.” – Kirsten Carey “Sales isn’t a department. It’s part of how we live, connect, and negotiate every day.” – Kathy Baldwin