Design with the Customer in Mind with Brandon Curry
Wed Sep 03 2025
Shradha and Rupert are joined by Brandon Curry, CEO of WorkArts and a practitioner who has led org design from the shop floor to the C-suite. Drawing on years of experience in manufacturing, performance improvement, and HR leadership, Brandon shares how real org impact comes from centering the customer, not the spreadsheet.
They explore:
Why designing around spans and layers often leads to “averageness”How founders—and founder-mindsets—drive better designHow talent insight compounds over timeThe dangers of blindly implementing best practices or benchmarksWhy modeling options and playing with org scenarios is underratedThe trap of designing for people vs. designing for purposeIf you want practical, grounded org design that starts with strategy, centers the customer, and scales with clarity—this is a must-listen.
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Shradha and Rupert are joined by Brandon Curry, CEO of WorkArts and a practitioner who has led org design from the shop floor to the C-suite. Drawing on years of experience in manufacturing, performance improvement, and HR leadership, Brandon shares how real org impact comes from centering the customer, not the spreadsheet. They explore: Why designing around spans and layers often leads to “averageness”How founders—and founder-mindsets—drive better designHow talent insight compounds over timeThe dangers of blindly implementing best practices or benchmarksWhy modeling options and playing with org scenarios is underratedThe trap of designing for people vs. designing for purposeIf you want practical, grounded org design that starts with strategy, centers the customer, and scales with clarity—this is a must-listen.