20 Years with Russell Brunson: What I Learned Building ClickFunnels' Coaching Empire with Brent Coppieters
Wed Feb 04 2026
Ep 47: What do you do when your business partner's credit card processing accounts freeze, your sales team walks out, and you're literally scraping wax off carpets to get your deposit back?
Brent Coppieters faced that exact moment—and chose to stay.
As Vice President of Coaching at ClickFunnels and founding partner since 2006, Brent has spent nearly 20 years alongside Russell Brunson building one of the most influential coaching ecosystems in the online business world. He now leads Prime Mover and the Two CCX Mastermind, supporting over 1,600 entrepreneurs with strategy, accountability, and implementation. But his journey didn't start in a high-rise office—it started at Joe's Crab Shack with a neighbor he barely knew.
In this raw conversation, Brent reveals the business cycles that nearly destroyed everything, the conversation that saved the company, and why proximity to the right people absolutely works—but only if you bring the other ingredient most people miss.
In this episode, you'll discover:
✔️ Why Brent stayed when the business collapsed—and the loyalty conversation that changed ClickFunnels forever
✔️ The brutal truth about business cycles: it's not IF, it's WHEN
✔️ How proximity works—and the missing ingredient that turns it into real success
✔️ What to do when entrepreneurs sleep on airport floors to attend your mastermind
✔️ Why "forget yourself and go to work" is the antidote to pessimism
✔️ How leading with empathy creates teams that raise their game
✔️ The unexpected calling from God that kept Brent exactly where he needed to be
"I couldn't leave. My bet was with Russell. If there's anybody who can get up from this, it's him."
This episode is for entrepreneurs facing business lows, leaders building coaching programs, and anyone wondering if staying is worth it.
https://www.sellingonline.com/
Book Mentioned:
The Science of Scaling by Dr. Benjamin Hardy: https://a.co/d/02JXvFOh
Connect with Sarah:Facebook: https://www.facebook.com/sarahgraceallred
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Ep 47: What do you do when your business partner's credit card processing accounts freeze, your sales team walks out, and you're literally scraping wax off carpets to get your deposit back? Brent Coppieters faced that exact moment—and chose to stay. As Vice President of Coaching at ClickFunnels and founding partner since 2006, Brent has spent nearly 20 years alongside Russell Brunson building one of the most influential coaching ecosystems in the online business world. He now leads Prime Mover and the Two CCX Mastermind, supporting over 1,600 entrepreneurs with strategy, accountability, and implementation. But his journey didn't start in a high-rise office—it started at Joe's Crab Shack with a neighbor he barely knew. In this raw conversation, Brent reveals the business cycles that nearly destroyed everything, the conversation that saved the company, and why proximity to the right people absolutely works—but only if you bring the other ingredient most people miss. In this episode, you'll discover: ✔️ Why Brent stayed when the business collapsed—and the loyalty conversation that changed ClickFunnels forever ✔️ The brutal truth about business cycles: it's not IF, it's WHEN ✔️ How proximity works—and the missing ingredient that turns it into real success ✔️ What to do when entrepreneurs sleep on airport floors to attend your mastermind ✔️ Why "forget yourself and go to work" is the antidote to pessimism ✔️ How leading with empathy creates teams that raise their game ✔️ The unexpected calling from God that kept Brent exactly where he needed to be "I couldn't leave. My bet was with Russell. If there's anybody who can get up from this, it's him." This episode is for entrepreneurs facing business lows, leaders building coaching programs, and anyone wondering if staying is worth it. https://www.sellingonline.com/ Book Mentioned: The Science of Scaling by Dr. Benjamin Hardy: https://a.co/d/02JXvFOh Connect with Sarah:Facebook: https://www.facebook.com/sarahgraceallred