We Built Conviction, Not Just Product - Unsold Podcast
Thu Jul 31 2025
Guest: Aditi Sinha [Ex-CEO, Locale.ai]
Host: Santhosh Venkatesh
Theme: Navigating the highs, lows, and hidden truths of building a B2B startup, and what founders get wrong about Product-Market Fit.
This episode isn’t about how to win, it’s about what’s true.
Santhosh Venkatesh sits down with Aditi Sinha to unpack the reality behind startup growth, the dangers of chasing PMF too fast, and the strength it takes to step back. Aditi shares her journey from building Locale.ai through the COVID era, finding early traction, pivoting her way through multiple learnings, and ultimately, why she chose to walk away.
Top Talking Points:
Why early traction doesn’t always equal PMFProduct-led growth vs. founder-led convictionHow to think about sales when you don’t have repeatable demandFundraising pressure vs. honest customer feedbackWhat it really means to “give the company back to investors”The personal cost of building in stealth and in the spotlightWhat she’d do differently today if starting again
#UnsoldPodcast #StartupLessons #FounderStories #B2BSaaS #ProductMarketFit
More
Guest: Aditi Sinha [Ex-CEO, Locale.ai] Host: Santhosh Venkatesh Theme: Navigating the highs, lows, and hidden truths of building a B2B startup, and what founders get wrong about Product-Market Fit. This episode isn’t about how to win, it’s about what’s true. Santhosh Venkatesh sits down with Aditi Sinha to unpack the reality behind startup growth, the dangers of chasing PMF too fast, and the strength it takes to step back. Aditi shares her journey from building Locale.ai through the COVID era, finding early traction, pivoting her way through multiple learnings, and ultimately, why she chose to walk away. Top Talking Points: Why early traction doesn’t always equal PMFProduct-led growth vs. founder-led convictionHow to think about sales when you don’t have repeatable demandFundraising pressure vs. honest customer feedbackWhat it really means to “give the company back to investors”The personal cost of building in stealth and in the spotlightWhat she’d do differently today if starting again #UnsoldPodcast #StartupLessons #FounderStories #B2BSaaS #ProductMarketFit