Expanding into the US and the West Coast: Insights with Ted Kohnen of Park & Battery
Fri Jan 23 2026
Expanding into the US can open the door to endless opportunities, but success requires the right mix of research, patience, and cultural understanding.
In this episode of the Value-driven Marketing Podcast, host Elena Iordache-Stoica talks with Ted Kohnen, CEO and Co-founder of Park & Battery, a globally awarded B2B marketing agency helping brands turn intelligence into impact.
Ted shares insights from decades of experience working with global brands like Meta, Universal Music, and Thermo Fisher Scientific, revealing what truly drives growth in the US market.
What you’ll learn in this episode:
How communication and decision-making differ across US regions
Why patience and trust are essential when working with US companies
How to research effectively before entering the market
The role of compliance, risk mitigation, and cultural nuance
Channels and messaging strategies that resonate with American audiences
Whether you’re expanding your footprint or just exploring opportunities in the States, this episode is filled with practical guidance and real-world examples.
More
Expanding into the US can open the door to endless opportunities, but success requires the right mix of research, patience, and cultural understanding. In this episode of the Value-driven Marketing Podcast, host Elena Iordache-Stoica talks with Ted Kohnen, CEO and Co-founder of Park & Battery, a globally awarded B2B marketing agency helping brands turn intelligence into impact. Ted shares insights from decades of experience working with global brands like Meta, Universal Music, and Thermo Fisher Scientific, revealing what truly drives growth in the US market. What you’ll learn in this episode: How communication and decision-making differ across US regions Why patience and trust are essential when working with US companies How to research effectively before entering the market The role of compliance, risk mitigation, and cultural nuance Channels and messaging strategies that resonate with American audiences Whether you’re expanding your footprint or just exploring opportunities in the States, this episode is filled with practical guidance and real-world examples.