How to go Viral In Your Local Area - Video Marketing Toolkit | EP 17
Mon Jan 26 2026
In this episode of the Video Marketing Toolkit podcast, I sit down with Leicester estate agent and creator, John Ghent, to break down how he has built a hyper engaged local audience by talking about streets, pubs, underpasses and storm drains.
We talk through his journey from traditional estate agency to short form content machine, how one simple nightlife video exploded to over a million views, and how that attention now turns into real instructions and high quality leads.
You will learn:
How to spot viral local story angles in everyday life
Why nostalgia and local history are gold for content
John’s simple content workflow for long form and shorts
How often you really need to post to stand out in your city
The mindset shift from “perfect video” to “post more”
Perfect for any local business owner, estate agent or creator who wants to become the familiar face in their town or city.
More
In this episode of the Video Marketing Toolkit podcast, I sit down with Leicester estate agent and creator, John Ghent, to break down how he has built a hyper engaged local audience by talking about streets, pubs, underpasses and storm drains. We talk through his journey from traditional estate agency to short form content machine, how one simple nightlife video exploded to over a million views, and how that attention now turns into real instructions and high quality leads. You will learn: How to spot viral local story angles in everyday life Why nostalgia and local history are gold for content John’s simple content workflow for long form and shorts How often you really need to post to stand out in your city The mindset shift from “perfect video” to “post more” Perfect for any local business owner, estate agent or creator who wants to become the familiar face in their town or city.