#17: Why B2B Events Are Missing Emotion - and How DJ Graffiti Is Fixing It
Tue Jan 20 2026
Most B2B events have a content problem.But they also have an energy problem.In this episode of Vision to Vibe, I sit down with Martin Smith (aka DJ Graffiti)—a former marketing agency owner turned keynote DJ who’s helped some of the world’s biggest brands bring music, emotion, and real audience engagement back into corporate events (virtual and in-person).We get into the stuff most event teams don’t talk about:-Why seeking a DJ just to provide “background music” is a wasted opportunity-How event organizers can use well timed music cues and their DH's personality to keep audiences engaged (especially online)-Picking personalized Walkout tracks: why they matter and how to choose them for your speakers to perform at their best on stage-What it takes to be a performer and drive business outcomes when being featured in B2B events-The difference between a DJ as an “artist” vs a DJ as a “vibe stylist” (this one hit me)-Martin also shares how COVID reshaped his career—and how he landed major brands through a bold, hyper-personal outreach strategy (including personalized video).If you plan B2B events, webinars, SKOs, customer conferences, or community programs—and you want your audience to actually feel something—this episode is for you.This resonating? Let's work together: I’m building Vision to Vibe to help B2B teams create experiences people remember, not just attend. If you want help hosting a podcast, running a virtual event, or designing a high-energy program that drives real outcomes, reach out.🤝 Connect with DJ Graffiti: / djgraffiti ▶️ Watch more episodes on YouTube: / @visiontovibe-nsi 🎧 Spotify: https://open.spotify.com/show/6LfjYkI...🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast...#B2BMarketing #EventMarketing #VirtualEvents #HybridEvents #Webinars #AudienceEngagement #EventStrategy #CorporateEvents #Podcast
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Most B2B events have a content problem.But they also have an energy problem.In this episode of Vision to Vibe, I sit down with Martin Smith (aka DJ Graffiti)—a former marketing agency owner turned keynote DJ who’s helped some of the world’s biggest brands bring music, emotion, and real audience engagement back into corporate events (virtual and in-person).We get into the stuff most event teams don’t talk about:-Why seeking a DJ just to provide “background music” is a wasted opportunity-How event organizers can use well timed music cues and their DH's personality to keep audiences engaged (especially online)-Picking personalized Walkout tracks: why they matter and how to choose them for your speakers to perform at their best on stage-What it takes to be a performer and drive business outcomes when being featured in B2B events-The difference between a DJ as an “artist” vs a DJ as a “vibe stylist” (this one hit me)-Martin also shares how COVID reshaped his career—and how he landed major brands through a bold, hyper-personal outreach strategy (including personalized video).If you plan B2B events, webinars, SKOs, customer conferences, or community programs—and you want your audience to actually feel something—this episode is for you.This resonating? Let's work together: I’m building Vision to Vibe to help B2B teams create experiences people remember, not just attend. If you want help hosting a podcast, running a virtual event, or designing a high-energy program that drives real outcomes, reach out.🤝 Connect with DJ Graffiti: / djgraffiti ▶️ Watch more episodes on YouTube: / @visiontovibe-nsi 🎧 Spotify: https://open.spotify.com/show/6LfjYkI...🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast...#B2BMarketing #EventMarketing #VirtualEvents #HybridEvents #Webinars #AudienceEngagement #EventStrategy #CorporateEvents #Podcast