Why Brand Consistency Matters with Jennifer Osterhouse
Wed Aug 27 2025
Ever wonder why some businesses instantly feel trustworthy while others seem... homemade?
The secret is brand consistency - and it's make-or-break for your credibility. In this episode, I chat with graphic designer Jenn Osterhouse (25+ years experience) about why scattered branding is costing you customers and how to fix it.
You'll learn:
The 3 core elements that make up your brand foundation Why your logo, fonts, and colors need to work together everywhere How to tell if your marketing materials are hurting your credibility The exact files you need to maintain consistency across all platforms Why "homemade" branding makes potential clients think twice What to include in your essential marketing toolkit Perfect for: Business owners using DIY branding, entrepreneurs ready to look more professional, and anyone whose website, business cards, and social media don't match.
Jenn breaks down her "Business Bundle" approach and shares why even small inconsistencies can make customers question whether you "have your act together." She also reveals her Marketing Asset Planning process that helps businesses audit everything they have and create a cohesive strategy.
The reality check: If your branding looks scattered, potential clients assume your business is too. But when everything works together visually, you instantly build trust and credibility.
Ready to stop losing customers to inconsistent branding? This episode shows you exactly how to create the professional, cohesive look that makes people want to hire you.
Connect with Jenn at jenniferosterhouse.com for brand design and strategy sessions.
More
Ever wonder why some businesses instantly feel trustworthy while others seem... homemade? The secret is brand consistency - and it's make-or-break for your credibility. In this episode, I chat with graphic designer Jenn Osterhouse (25+ years experience) about why scattered branding is costing you customers and how to fix it. You'll learn: The 3 core elements that make up your brand foundation Why your logo, fonts, and colors need to work together everywhere How to tell if your marketing materials are hurting your credibility The exact files you need to maintain consistency across all platforms Why "homemade" branding makes potential clients think twice What to include in your essential marketing toolkit Perfect for: Business owners using DIY branding, entrepreneurs ready to look more professional, and anyone whose website, business cards, and social media don't match. Jenn breaks down her "Business Bundle" approach and shares why even small inconsistencies can make customers question whether you "have your act together." She also reveals her Marketing Asset Planning process that helps businesses audit everything they have and create a cohesive strategy. The reality check: If your branding looks scattered, potential clients assume your business is too. But when everything works together visually, you instantly build trust and credibility. Ready to stop losing customers to inconsistent branding? This episode shows you exactly how to create the professional, cohesive look that makes people want to hire you. Connect with Jenn at jenniferosterhouse.com for brand design and strategy sessions.