198 Building Your Brand: Positioning, Voice, and Messaging [Part Three]
Mon Feb 02 2026
How can clinician entrepreneurs clarify their positioning, brand voice, and messaging to build a consistent, values-aligned business that supports growth without burnout?
In this episode of Weight Inclusive Innovators, Morgan Sinclair and Hannah Turnbull continue their Building Your Brand series with a deep dive into brand positioning, brand voice, and messaging for clinician business owners.
This conversation explores how dietitian and clinician entrepreneurs can create consistent, values-aligned messaging that actually sounds like them! Morgan breaks down how to define your unique selling position (USP), why niching is not the enemy, and how positioning shifts between client-facing and clinician-facing audiences.
They also walk through how to name your brand voice, build a messaging library you can pull from when marketing feels exhausting, and use founder stories, hot takes, and client transformation themes to support sustainable marketing.
If you’ve ever felt disconnected from your website copy, struggled to stay consistent online, or worried that your marketing doesn’t match how you show up in real life, this episode will help you tighten the thread.
07:12- Building Your Brand: Strategy and Visuals Recap 14:16- Positioning Your Brand: Unique Selling Proposition 19:23- Discovering Your Brand Voice 24:51- Creating a Messaging Library 32:42 Client Transformation Stories 35:55- Gentle reminder about niching
**Sign up for our newsletter** for pep talks, business round-ups, resources, and things we’ve been loving during the week.
Email us with questions or show topics at **hello@weightinclusiveinnovators.com.**
Where to Find Morgan Sinclair:
Morgan Sinclair Designs
The Eating Expedition
Where to Find Hannah Turnbull:
Values Driven Group
NourishED Colorado
More
How can clinician entrepreneurs clarify their positioning, brand voice, and messaging to build a consistent, values-aligned business that supports growth without burnout? In this episode of Weight Inclusive Innovators, Morgan Sinclair and Hannah Turnbull continue their Building Your Brand series with a deep dive into brand positioning, brand voice, and messaging for clinician business owners. This conversation explores how dietitian and clinician entrepreneurs can create consistent, values-aligned messaging that actually sounds like them! Morgan breaks down how to define your unique selling position (USP), why niching is not the enemy, and how positioning shifts between client-facing and clinician-facing audiences. They also walk through how to name your brand voice, build a messaging library you can pull from when marketing feels exhausting, and use founder stories, hot takes, and client transformation themes to support sustainable marketing. If you’ve ever felt disconnected from your website copy, struggled to stay consistent online, or worried that your marketing doesn’t match how you show up in real life, this episode will help you tighten the thread. 07:12- Building Your Brand: Strategy and Visuals Recap 14:16- Positioning Your Brand: Unique Selling Proposition 19:23- Discovering Your Brand Voice 24:51- Creating a Messaging Library 32:42 Client Transformation Stories 35:55- Gentle reminder about niching **Sign up for our newsletter** for pep talks, business round-ups, resources, and things we’ve been loving during the week. Email us with questions or show topics at **hello@weightinclusiveinnovators.com.** Where to Find Morgan Sinclair: Morgan Sinclair Designs The Eating Expedition Where to Find Hannah Turnbull: Values Driven Group NourishED Colorado