36. Lucia Desperati | Part 2 - The Strategy Behind Sustainable Revenue
Thu Nov 20 2025
In this follow-up conversation on Work in Progress, Nicole Engelmann and her guest Lucia Desperati dive deeper into the realities of building a resilient business. They explore why truly understanding your numbers and your lifestyle matters when choosing the right revenue streams. The discussion unpacks the importance of diversification, aligning offers with personal and business goals, and embracing visibility through authentic personal branding.
They also discuss the value of testing ideas, gathering feedback, and leaning on community throughout the entrepreneurial journey. The episode closes with an honest look at the patience and planning required to create sustainable new revenue streams.
Host & guest info:
Nicole Engelmann
Nicole is a London-based personal branding photographer and videographer, working with small business owners and creatives across the UK and beyond. She’s here for the camera-shy, the visibility-dodgers, and the “I’m not photogenic” crowd - turning nerves into magic with scroll-stopping visuals that feel so you. Whether it’s in the streets of London or on a retreat in Ibiza, she’s got your best angles (and your brand) covered.
Nicole's website: www.londonbrandingphotos.com
Follow Nicole on Instagram: www.instagram.com/londonbrandingphotos
Connect on LinkedIn: www.linkedin.com/in/nicole-engelmann
Sign up to her newsletter: www.londonbrandingphotos.com/newsletter
______________
Lucia Desperati
Lucia Desperati is a strategist, entrepreneur, and speaker dedicated to creating sustainable growth for micro-businesses. As the founder of Revenue Avenues, she helps business owners uncover and build revenue streams that align with their lifestyle - avoiding burnout and maximizing impact. She also leads Loom of Ideas, a creative, tech, and consulting agency, and Yocory, a SaaS platform for business management. Lucia is passionate about translating strategy into action. Through her 1:1 mentoring, RevOps programs, and interactive workshops, she empowers entrepreneurs to transform their ideas into scalable, aligned revenue systems.
Lucia's links:
LinkedIn: https://www.linkedin.com/in/luciadesperati
Instagram: https://www.instagram.com/revenueavenues
Revenue Avenues: https://revenueavenues.com/
Loom of Ideas: https://loomofideas.com/
More
In this follow-up conversation on Work in Progress, Nicole Engelmann and her guest Lucia Desperati dive deeper into the realities of building a resilient business. They explore why truly understanding your numbers and your lifestyle matters when choosing the right revenue streams. The discussion unpacks the importance of diversification, aligning offers with personal and business goals, and embracing visibility through authentic personal branding. They also discuss the value of testing ideas, gathering feedback, and leaning on community throughout the entrepreneurial journey. The episode closes with an honest look at the patience and planning required to create sustainable new revenue streams. Host & guest info: Nicole Engelmann Nicole is a London-based personal branding photographer and videographer, working with small business owners and creatives across the UK and beyond. She’s here for the camera-shy, the visibility-dodgers, and the “I’m not photogenic” crowd - turning nerves into magic with scroll-stopping visuals that feel so you. Whether it’s in the streets of London or on a retreat in Ibiza, she’s got your best angles (and your brand) covered. Nicole's website: www.londonbrandingphotos.com Follow Nicole on Instagram: www.instagram.com/londonbrandingphotos Connect on LinkedIn: www.linkedin.com/in/nicole-engelmann Sign up to her newsletter: www.londonbrandingphotos.com/newsletter ______________ Lucia Desperati Lucia Desperati is a strategist, entrepreneur, and speaker dedicated to creating sustainable growth for micro-businesses. As the founder of Revenue Avenues, she helps business owners uncover and build revenue streams that align with their lifestyle - avoiding burnout and maximizing impact. She also leads Loom of Ideas, a creative, tech, and consulting agency, and Yocory, a SaaS platform for business management. Lucia is passionate about translating strategy into action. Through her 1:1 mentoring, RevOps programs, and interactive workshops, she empowers entrepreneurs to transform their ideas into scalable, aligned revenue systems. Lucia's links: LinkedIn: https://www.linkedin.com/in/luciadesperati Instagram: https://www.instagram.com/revenueavenues Revenue Avenues: https://revenueavenues.com/ Loom of Ideas: https://loomofideas.com/