#251 - Why Bringing Marketing In-House Can Transform Your Business
Fri Feb 06 2026
If you’ve ever wondered whether marketing should sit inside your business, felt disconnected from outsourced marketing, or been curious about how recruitment and marketing can work hand-in-hand to drive results, this episode is for you!
This week Vicky, Manager at Fresh Perspective Resourcing is joined by Rachael Watts, Senior Talent Seeker and in-house marketing lead. They're diving into what it really means to bring marketing in-house within a recruitment business... the benefits, the challenges, and the impact it’s had on how businesses show up as a brand.
From balancing a hybrid role to creating insight-led content that resonates with clients and candidates, Rach shares her unique perspective on aligning recruitment and marketing to achieve stronger brand consistency, more meaningful conversations, and a marketing strategy that truly supports business growth.
Plus, we finish with one of our favourite segments, Fresh or Stale, where Rach gives her take on everything from LinkedIn algorithms to teapots!
Tune in for practical insights, honest reflections, and a few laughs along the way.
Follow Us & Stay Fresh:
LinkedIn | Instagram
YouTube | TikTok | Website
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If you’ve ever wondered whether marketing should sit inside your business, felt disconnected from outsourced marketing, or been curious about how recruitment and marketing can work hand-in-hand to drive results, this episode is for you! This week Vicky, Manager at Fresh Perspective Resourcing is joined by Rachael Watts, Senior Talent Seeker and in-house marketing lead. They're diving into what it really means to bring marketing in-house within a recruitment business... the benefits, the challenges, and the impact it’s had on how businesses show up as a brand. From balancing a hybrid role to creating insight-led content that resonates with clients and candidates, Rach shares her unique perspective on aligning recruitment and marketing to achieve stronger brand consistency, more meaningful conversations, and a marketing strategy that truly supports business growth. Plus, we finish with one of our favourite segments, Fresh or Stale, where Rach gives her take on everything from LinkedIn algorithms to teapots! Tune in for practical insights, honest reflections, and a few laughs along the way. Follow Us & Stay Fresh: LinkedIn | Instagram YouTube | TikTok | Website