From Idea to Impact: Building Women-Centered Health Apps
Sun Jan 18 2026
How do you turn a women’s health problem into a real, usable digital product?
In this bonus mini-episode of Beyond the Paper Gown, Dr. Mitzi Krockover is joined again by Josefina Ruiz, Head of Growth at Light it, for a behind-the-scenes conversation designed for founders, innovators, and anyone thinking about building in femtech or digital health.
Josefina breaks down what founders often get wrong—from skipping product discovery to misusing AI—and explains why trust, community, and compliance matter just as much as code. She shares practical guidance on MVPs, feedback loops, technical co-founders, and building responsibly in healthcare.
🎧 Be sure to catch the main episode for the full discussion on women’s health apps, femtech innovation, data privacy, and patient experience.
Please visit Beyond the Paper Gown (https://www.beyondthepapergown.com/podcasts) to join our community and to learn more about achieving your optimal health.
SHOW NOTES:
Mitzi Krockover, Founder and CEO, Woman Centered, LLC and Host of Beyond the Paper Gown https://www.linkedin.com/in/mitzikrockover/
Josefina Ruiz, Head of Growth at Light-it
Light-it
Mavida Health
Digital Health Insider Newsletter
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How do you turn a women’s health problem into a real, usable digital product? In this bonus mini-episode of Beyond the Paper Gown, Dr. Mitzi Krockover is joined again by Josefina Ruiz, Head of Growth at Light it, for a behind-the-scenes conversation designed for founders, innovators, and anyone thinking about building in femtech or digital health. Josefina breaks down what founders often get wrong—from skipping product discovery to misusing AI—and explains why trust, community, and compliance matter just as much as code. She shares practical guidance on MVPs, feedback loops, technical co-founders, and building responsibly in healthcare. 🎧 Be sure to catch the main episode for the full discussion on women’s health apps, femtech innovation, data privacy, and patient experience. Please visit Beyond the Paper Gown (https://www.beyondthepapergown.com/podcasts) to join our community and to learn more about achieving your optimal health. SHOW NOTES: Mitzi Krockover, Founder and CEO, Woman Centered, LLC and Host of Beyond the Paper Gown https://www.linkedin.com/in/mitzikrockover/ Josefina Ruiz, Head of Growth at Light-it Light-it Mavida Health Digital Health Insider Newsletter