Brand Runner

## Summary In this episode of Brand Runner, Fabien discusses the evolving landscape of marketing, focusing on the integration of AI as the new operating system. He explores six significant shifts in the industry, including the rise of AI in marketing, the transformation of search into answer engines, and the emergence of every company as a media company. Fabien also delves into the financial infrastructure of the creator economy and the importance of human elements in an AI-driven world. The episode concludes with actionable insights on how brands can adapt to these changes. Keywords AI, marketing, brand strategy, creator economy, answer engines, media companies, human elements, digital transformation, marketing shifts, AI integration Takeaways AI is becoming the operating system of marketing.Search is evolving into answer engines.Every company is now a media company.The creator economy is gaining financial infrastructure.Human elements are becoming a luxury in an AI-driven world.Brands need to adapt to AI-driven changes.AI is transforming discovery and commerce.The importance of direct audience relationships is growing.Brands must simplify measurements before scaling.The shifts in marketing are already underway. Title Options AI: The New Marketing OSTransforming Search: The Rise of Answer EnginesEvery Company is a Media Company NowThe Creator Economy's Financial RevolutionHuman Elements in an AI WorldAdapting to AI-Driven ChangesAI's Impact on Discovery and CommerceBuilding Direct Audience RelationshipsSimplifying Measurements for GrowthNavigating Marketing Shifts Sound bites AI is the new marketing OS. Search evolves into answer engines. Every company is a media company. Creator economy gains financial infrastructure. Human elements are a luxury now. Adapt to AI-driven changes. AI transforms discovery and commerce. Direct audience relationships matter. Simplify measurements before scaling. Marketing shifts are underway. Chapters 00:00:00 Introduction to Marketing Shifts00:00:00 AI as the New Operating System00:00:00 The Evolution of Search00:00:00 Media Companies Everywhere00:00:01 Financial Infrastructure in the Creator Economy00:00:01 The Luxury of Human Elements00:00:01 Adapting to AI-Driven Changes Links Connect on LinkedIn: Fabien HamelineSubscribe to the newsletter: Brand Runner NewsletterThe app Creative TLDR: Sends a WhatsApp daily and keeps the pulse for you on all things marketing: https://creativetldr.com Sources links: Amazon’s AI ads agent and campaign manager – https://www.adweek.com/media/amazon-ai-ads-agent-campaign-manager ↩ WPP launches self-serve AI platform – https://www.adweek.com/agencies/wpp-launches-a-self-serve-version-of-its-ai-platform-to-court-small-biz-dollars ↩ Unilever’s AI beauty marketing assembly line – https://digiday.com/marketing/inside-unilevers-ai-beauty-marketing-assembly-line-and-its-implications-for-agencies ↩ Google AI Overviews reach 2B+ monthly users – https://digiday.com/media/googles-ai-overviews-reach-over-2-billion-monthly-users ↩ ChatGPT Shopping changes ecommerce SEO – https://searchengineland.com/chatgpt-shopping-ecommerce-seo-rules-462865 ↩ Zero-click landscape challenges – https://digiday.com/marketing/how-brands-are-trying-to-optimize-outsmart-ai-answer-engines-across-the-zero-click-landscape ↩ American Express launches ad business – https://www.adweek.com/commerce/american-express-launches-ad-business-in-growing-commerce-media-race ↩