S7E17 From $20 Sessions to $10K Programs: Joseph Clough's Coaching Transformation
Fri Nov 21 2025
In this episode, I sit down with one of my all-time favorite clients, Joseph Clough. You may know him from his wildly successful hypnotherapy app with more than 3,000 audio sessions… but what most people don't realize is that Joseph struggled for years to build the business side of his coaching.
He was charging low prices, trying to help everyone, and wondering why his impact—and income—weren't matching the quality of his work.
Everything changed when he made one simple shift.
He stopped trying to serve the entire world…
and started serving the people he could help at the highest level:
entrepreneurs battling imposter syndrome.
That decision became the foundation for his premium Mind Mastery program—now responsible for transforming nearly 170 clients.
Inside This Conversation
• Why trying to help everyone actually dilutes your impact
Joseph shares how generalizing kept him invisible, and how niching down finally allowed his work to cut through the noise.
• The power of understanding your ideal client's real, internal problems
We talk about how Joseph began speaking directly to the fears and blocks his best clients were quietly battling.
• Getting over pricing fear
How Joseph moved past years of reluctance and learned to charge what his results were actually worth.
• Why high-ticket programs lead to better outcomes
We explore the mindset shift that turned his coaching from "information" into real transformation.
• Building a community that lifts every client higher
Joseph shares why creating a supportive environment became one of the biggest multipliers in his business.
We also dig into Joseph's personal journey with anxiety and imposter syndrome—and why coaches who've walked through the fire themselves often make the most powerful guides.
Connect with Joseph
Find Joseph here:
https://www.josephclough.com/
Work With Us
If you're ready to create your own high-ticket offer and attract clients the right way, apply here:
www.clientsondemand.com/apply
More
In this episode, I sit down with one of my all-time favorite clients, Joseph Clough. You may know him from his wildly successful hypnotherapy app with more than 3,000 audio sessions… but what most people don't realize is that Joseph struggled for years to build the business side of his coaching. He was charging low prices, trying to help everyone, and wondering why his impact—and income—weren't matching the quality of his work. Everything changed when he made one simple shift. He stopped trying to serve the entire world… and started serving the people he could help at the highest level: entrepreneurs battling imposter syndrome. That decision became the foundation for his premium Mind Mastery program—now responsible for transforming nearly 170 clients. Inside This Conversation • Why trying to help everyone actually dilutes your impact Joseph shares how generalizing kept him invisible, and how niching down finally allowed his work to cut through the noise. • The power of understanding your ideal client's real, internal problems We talk about how Joseph began speaking directly to the fears and blocks his best clients were quietly battling. • Getting over pricing fear How Joseph moved past years of reluctance and learned to charge what his results were actually worth. • Why high-ticket programs lead to better outcomes We explore the mindset shift that turned his coaching from "information" into real transformation. • Building a community that lifts every client higher Joseph shares why creating a supportive environment became one of the biggest multipliers in his business. We also dig into Joseph's personal journey with anxiety and imposter syndrome—and why coaches who've walked through the fire themselves often make the most powerful guides. Connect with Joseph Find Joseph here: https://www.josephclough.com/ Work With Us If you're ready to create your own high-ticket offer and attract clients the right way, apply here: www.clientsondemand.com/apply