Inside Intel: Scaling B2B Gifting & AI in Sales with Kris Rudeegraap
Tue Feb 03 2026
On this episode of Cracking the Code, Rob Riggs sits down with Kris Rudeegraap, co-CEO of Sendoso, a corporate gifting and direct mail platform that’s facilitated 8 million meaningful business connections in 165 countries.
Kris shares how he scaled Sendoso from a side project to a $100M+ SaaS platform, leveraging AI, CRM integrations (Salesforce, HubSpot, Dynamics), and global fulfillment to personalize, automate, and track outreach at scale. He also discusses:
How to use gifting as a strategic touchpoint in B2B salesAI-powered features like SmartSend and SmartMessagingBuilding community and customer advocacy for long-term growthLessons from fundraising and navigating rapid scalingGet actionable guidance for your full-year strategy — download the 2026 Marketing Plan Guide now: https://lp.codeconspirators.com/marketing-planning-for-2026
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On this episode of Cracking the Code, Rob Riggs sits down with Kris Rudeegraap, co-CEO of Sendoso, a corporate gifting and direct mail platform that’s facilitated 8 million meaningful business connections in 165 countries. Kris shares how he scaled Sendoso from a side project to a $100M+ SaaS platform, leveraging AI, CRM integrations (Salesforce, HubSpot, Dynamics), and global fulfillment to personalize, automate, and track outreach at scale. He also discusses: How to use gifting as a strategic touchpoint in B2B salesAI-powered features like SmartSend and SmartMessagingBuilding community and customer advocacy for long-term growthLessons from fundraising and navigating rapid scalingGet actionable guidance for your full-year strategy — download the 2026 Marketing Plan Guide now: https://lp.codeconspirators.com/marketing-planning-for-2026