What Boards (Actually) Want from Marketing
Mon Feb 02 2026
Most marketing leaders walk into board meetings armed with lead numbers and campaign updates. But boards operating in PE-backed and VC-backed companies don't care about your tactics; they care about three specific things that most CMOs completely miss.
In this episode, Dan and Josh break down exactly what boards need to see from marketing: how revenue actually flows through your business, the macro market threats and opportunities you're navigating, and the one unexpected resource your board members have that could fill your pipeline with executive-level deals.
Click here to subscribe to the new Demand Decoded YouTube channel.
Click here to see how we can help you drive demand for your business.
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Most marketing leaders walk into board meetings armed with lead numbers and campaign updates. But boards operating in PE-backed and VC-backed companies don't care about your tactics; they care about three specific things that most CMOs completely miss. In this episode, Dan and Josh break down exactly what boards need to see from marketing: how revenue actually flows through your business, the macro market threats and opportunities you're navigating, and the one unexpected resource your board members have that could fill your pipeline with executive-level deals. Click here to subscribe to the new Demand Decoded YouTube channel. Click here to see how we can help you drive demand for your business.