The Real Cost of Bad Leads (And How to Eliminate Them)
Wed Feb 04 2026
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Not all leads are created equal — and cheap leads often come with the highest price tag.
In this episode of Digital Marketing for Contractors, hosts Caitlyn Noble and Meredith Medlin break down the hidden costs of low-quality leads and how they quietly drain your time, your team’s energy, and your company’s growth.
From shared leads and lead aggregators to poor qualification and vanity metrics, Caitlyn and Meredith explain why chasing volume instead of conversion leads to lower close rates, frustrated sales teams, and even brand damage. They also reveal what high-quality leads really look like — and how contractors can build smarter digital systems that prioritize exclusivity, intent, and true ROI.
You’ll learn:
What defines a “bad lead” (and why they’re so expensive)The hidden costs behind cheap lead sourcesWhy cost per acquisition matters more than cost per leadHow exclusive, high-intent leads outperform shared leadsSimple ways to improve lead scoring and qualificationThe digital marketing strategies that consistently drive better conversionsIf you’re tired of chasing dead-end leads and want a system that actually helps you close more jobs, this episode is for you.
🎙️ Listen now and start turning better leads into real growth.
Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.
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Send us a text Not all leads are created equal — and cheap leads often come with the highest price tag. In this episode of Digital Marketing for Contractors, hosts Caitlyn Noble and Meredith Medlin break down the hidden costs of low-quality leads and how they quietly drain your time, your team’s energy, and your company’s growth. From shared leads and lead aggregators to poor qualification and vanity metrics, Caitlyn and Meredith explain why chasing volume instead of conversion leads to lower close rates, frustrated sales teams, and even brand damage. They also reveal what high-quality leads really look like — and how contractors can build smarter digital systems that prioritize exclusivity, intent, and true ROI. You’ll learn: What defines a “bad lead” (and why they’re so expensive)The hidden costs behind cheap lead sourcesWhy cost per acquisition matters more than cost per leadHow exclusive, high-intent leads outperform shared leadsSimple ways to improve lead scoring and qualificationThe digital marketing strategies that consistently drive better conversionsIf you’re tired of chasing dead-end leads and want a system that actually helps you close more jobs, this episode is for you. 🎙️ Listen now and start turning better leads into real growth. Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.