#153 Building a Viral Sustainable Brand on Amazon with Louisa Li
Tue Nov 18 2025
In this episode of the Fearless Sellers podcast, host Joie Roberts interviews Louisa Li, the founder of MaisoNovo, a brand that focuses on sustainable bath and home care products. Louisa shares her journey from a corporate finance career to entrepreneurship, detailing how she turned a personal problem into a viral brand on Amazon. The conversation covers the challenges she faced, the importance of community and customer engagement, strategies for success on Amazon, and her experiences with global expansion and competition. Louisa emphasizes the significance of learning from mistakes and the value of building a supportive network in the entrepreneurial journey.
Takeaways
Louisa transitioned from a corporate finance career to entrepreneurship.
She created MaisoNovo to address a personal problem with sustainable design.
The brand quickly gained traction on Amazon, achieving seven figures in its first year.
Community engagement and customer feedback are crucial for brand growth.
Mistakes are part of the learning process in entrepreneurship.
Utilizing Amazon's tools, like the Vine review program, can enhance product launches.
Global expansion has been beneficial for MaisoNovo's revenue.
Protecting your brand legally is essential in a competitive market.
Building a supportive network is vital for success.
Entrepreneurship requires hard work and dedication, but offers flexibility.
More
In this episode of the Fearless Sellers podcast, host Joie Roberts interviews Louisa Li, the founder of MaisoNovo, a brand that focuses on sustainable bath and home care products. Louisa shares her journey from a corporate finance career to entrepreneurship, detailing how she turned a personal problem into a viral brand on Amazon. The conversation covers the challenges she faced, the importance of community and customer engagement, strategies for success on Amazon, and her experiences with global expansion and competition. Louisa emphasizes the significance of learning from mistakes and the value of building a supportive network in the entrepreneurial journey. Takeaways Louisa transitioned from a corporate finance career to entrepreneurship. She created MaisoNovo to address a personal problem with sustainable design. The brand quickly gained traction on Amazon, achieving seven figures in its first year. Community engagement and customer feedback are crucial for brand growth. Mistakes are part of the learning process in entrepreneurship. Utilizing Amazon's tools, like the Vine review program, can enhance product launches. Global expansion has been beneficial for MaisoNovo's revenue. Protecting your brand legally is essential in a competitive market. Building a supportive network is vital for success. Entrepreneurship requires hard work and dedication, but offers flexibility.