Capital, Strategy, & Innovation In Fitness With Pete Moore
Mon Jan 26 2026
In this episode of the Fitness + Technology Podcast, host Bryan O'Rourke welcomes back strategic advisor Pete Moore, Managing Partner at Integrity Square. Pete and his firm specialize in supporting passionate entrepreneurs, high-growth companies, and experienced executives by connecting them with the right sources of capital. At Integrity Square, Pete leads efforts in the health, active lifestyle, and outdoor sectors.
During this insightful conversation, Bryan and Pete explore business strategy with a focus on mergers and acquisitions, private equity, and the current dynamics of the capital markets. They also discuss what today's operators need to be paying close attention to in order to stay competitive and capitalize on emerging opportunities.
One Powerful Quote:
26:05: "Master the business that you currently own."
4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:
3:47: Pete shares insights on the current state of mergers & acquisitions and private equity within the fitness and wellness industry.
14:26: Pete offers his predictions for the future of the industry.
20:31: Pete speaks about why some brands are failing to innovate and slowly adopt technology.
25:59: Pete leaves listeners with final pearls of wisdom and key takeaways for operators and entrepreneurs.
Bullet List of Resources:
https://www.halotalks.com/pete-moore/
https://www.integritysq.com/
Guest Contact Information:
https://www.linkedin.com/in/peteymo/
https://www.bryankorourke.com/
https://www.linkedin.com/in/bryankorourke/
http://www.fittechcouncil.org/
https://www.youtube.com/user/bko61163
More
In this episode of the Fitness + Technology Podcast, host Bryan O'Rourke welcomes back strategic advisor Pete Moore, Managing Partner at Integrity Square. Pete and his firm specialize in supporting passionate entrepreneurs, high-growth companies, and experienced executives by connecting them with the right sources of capital. At Integrity Square, Pete leads efforts in the health, active lifestyle, and outdoor sectors. During this insightful conversation, Bryan and Pete explore business strategy with a focus on mergers and acquisitions, private equity, and the current dynamics of the capital markets. They also discuss what today's operators need to be paying close attention to in order to stay competitive and capitalize on emerging opportunities. One Powerful Quote: 26:05: "Master the business that you currently own." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:47: Pete shares insights on the current state of mergers & acquisitions and private equity within the fitness and wellness industry. 14:26: Pete offers his predictions for the future of the industry. 20:31: Pete speaks about why some brands are failing to innovate and slowly adopt technology. 25:59: Pete leaves listeners with final pearls of wisdom and key takeaways for operators and entrepreneurs. Bullet List of Resources: https://www.halotalks.com/pete-moore/ https://www.integritysq.com/ Guest Contact Information: https://www.linkedin.com/in/peteymo/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163