Inside The Carlyle Group’s Content Engine: Strategy, Channels & Impact
Tue Apr 29 2025
Host Jason Keath speaks with Allen Plummer, Global Head of Content at The Carlyle Group, about how the firm strategically uses owned media, LinkedIn newsletters, podcasts, and video content to build influence in private markets.
Timestamps:
02:41 - Owned media
06:26 - LinkedIn newsletters
09:20 - Podcast content
15:39 - Video and multimedia
19:27 - High-production vs low-fi
26:01 - Is YouTube underutilized in finance marketing?
29:51 - AI impact on discovery
32:28 - Career lessons
Resources & Links:
* The Carlyle Group: https://www.carlyle.com
* Allen Plummer on LinkedIn: https://www.linkedin.com/in/allenplummer
* Future of Finance Marketing Podcast: https://futureoffinancemarketing.com/
Join The Conversation:
Subscribe to Future of Finance Marketing on Apple Podcasts, Spotify, or other podcast platforms.
Connect with Jason Keath on LinkedIn for more insights on finance marketing trends: https://www.linkedin.com/in/jasonkeath
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit futureoffinancemarketing.com/subscribe
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Host Jason Keath speaks with Allen Plummer, Global Head of Content at The Carlyle Group, about how the firm strategically uses owned media, LinkedIn newsletters, podcasts, and video content to build influence in private markets. Timestamps: 02:41 - Owned media 06:26 - LinkedIn newsletters 09:20 - Podcast content 15:39 - Video and multimedia 19:27 - High-production vs low-fi 26:01 - Is YouTube underutilized in finance marketing? 29:51 - AI impact on discovery 32:28 - Career lessons Resources & Links: * The Carlyle Group: https://www.carlyle.com * Allen Plummer on LinkedIn: https://www.linkedin.com/in/allenplummer * Future of Finance Marketing Podcast: https://futureoffinancemarketing.com/ Join The Conversation: Subscribe to Future of Finance Marketing on Apple Podcasts, Spotify, or other podcast platforms. Connect with Jason Keath on LinkedIn for more insights on finance marketing trends: https://www.linkedin.com/in/jasonkeath This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit futureoffinancemarketing.com/subscribe