Content Creation Systems
Mon Jan 26 2026
Check out our website for additional resources: www.futureproof-you.com
We get asked this all the time: "How do you find the time to post consistently?" This episode is the answer. We talk through how we actually do it—what works, what doesn't, and how we've each built something sustainable.
How we got here:
Dan started with email chains on Wall Street. John was networking his way through grad school. Aaron was filming himself in front of a green screen for reasons he's still not sure about. We all came to content from different angles, and none of us had a plan.
What we talk about:
Getting past the early awkwardness of posting. Why you need somewhere to dump ideas the moment they hit—not when you finally sit down to write. How to figure out what you should actually post about by mashing up what you know with what you're into. (Pop culture, career pivots, Friday drink recipes—whatever.)
We also get into platform stuff: why commenting matters as much as posting, how to share links without tanking your reach, and why it's better to treat posts like experiments than finished products.
Topics:
Why we started posting in the first place
How to build a routine when you're scared to hit publish
Where to put ideas so you don't lose them
Figuring out your content lanes (like Pop Culture Friday)
How to look like a real person to the algorithm
Green screens, screenshots vs. links, and batching
Time Stamps for Chapters:
00:00 - Intro: Content Systems
01:08 - Why Start Posting?
03:14 - John's Motivation
04:22 - Aaron's Origin Story
07:34 - Building a Routine
12:08 - Idea Capture System
15:01 - Content Pillars
16:34 - Pop Culture Friday
23:08 - Friday Drink Recipes
27:17 - Platform Strategy
31:19 - External Links Strategy
33:24 - Green Screen Technique
35:25 - Parting Advice
38:14 - Outro
We’re thrilled to be sponsored by IXL.
IXL’s comprehensive teaching and learning platform for math, language arts, science, and social studies is accelerating achievement in 95 of the top 100 U.S. school districts. Loved by teachers and backed by independent research from Johns Hopkins University, IXL can help you do the following and more:Simplify and streamline technologySave teachers’ timeReliably meet Tier 1 standardsImprove student performance on state assessments🚀 Ready to see why leading districts trust IXL for their educational needs? Visit IXL.com/BE today to learn more about how IXL can elevate your school or district.
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Check out our website for additional resources: www.futureproof-you.com We get asked this all the time: "How do you find the time to post consistently?" This episode is the answer. We talk through how we actually do it—what works, what doesn't, and how we've each built something sustainable. How we got here: Dan started with email chains on Wall Street. John was networking his way through grad school. Aaron was filming himself in front of a green screen for reasons he's still not sure about. We all came to content from different angles, and none of us had a plan. What we talk about: Getting past the early awkwardness of posting. Why you need somewhere to dump ideas the moment they hit—not when you finally sit down to write. How to figure out what you should actually post about by mashing up what you know with what you're into. (Pop culture, career pivots, Friday drink recipes—whatever.) We also get into platform stuff: why commenting matters as much as posting, how to share links without tanking your reach, and why it's better to treat posts like experiments than finished products. Topics: Why we started posting in the first place How to build a routine when you're scared to hit publish Where to put ideas so you don't lose them Figuring out your content lanes (like Pop Culture Friday) How to look like a real person to the algorithm Green screens, screenshots vs. links, and batching Time Stamps for Chapters: 00:00 - Intro: Content Systems 01:08 - Why Start Posting? 03:14 - John's Motivation 04:22 - Aaron's Origin Story 07:34 - Building a Routine 12:08 - Idea Capture System 15:01 - Content Pillars 16:34 - Pop Culture Friday 23:08 - Friday Drink Recipes 27:17 - Platform Strategy 31:19 - External Links Strategy 33:24 - Green Screen Technique 35:25 - Parting Advice 38:14 - Outro We’re thrilled to be sponsored by IXL. IXL’s comprehensive teaching and learning platform for math, language arts, science, and social studies is accelerating achievement in 95 of the top 100 U.S. school districts. Loved by teachers and backed by independent research from Johns Hopkins University, IXL can help you do the following and more:Simplify and streamline technologySave teachers’ timeReliably meet Tier 1 standardsImprove student performance on state assessments🚀 Ready to see why leading districts trust IXL for their educational needs? Visit IXL.com/BE today to learn more about how IXL can elevate your school or district.