How Bold Positioning Helps You Attract Better Clients With David Newman
Thu Dec 18 2025
How do you build a business that instantly attracts the right clients by showing exactly who you are and what you stand for?
Author and strategist David Newman breaks down how entrepreneurs, CEOs, and expert-driven businesses can rise above the noise by taking bold positions, telling the truth their industry avoids, and repelling the wrong clients so the right ones show up ready to buy.
In his new book Market Eminence, David explains why most companies stay stuck in vanilla messaging, how fear of “repelling” slows growth, and what actually happens when you finally stop chasing and start sorting.
David shows how to develop a strong point of view, shift beliefs in your industry, and create a brand that sparks the reaction every entrepreneur wants to hear: He shares the stories, frameworks, and exercises behind Market Eminence. This includes the whiteboard method he uses with leadership teams, the bravery step required to move from ideas to implementation, and the three questions that unlock a powerful contrarian stance.
If your business feels too close to your competitors or your message is starting to blend in, this conversation will help you stand out. It shows the path to attracting clients who already believe in your approach.
What You’ll Learn:How to attract right-fit clients by taking a bold standWhy repelling the wrong clients strengthens your brandHow to shift from chasing prospects to filtering for the best onesWhy bland messaging keeps businesses stuckHow to build a contrarian point of view that resonatesThe three questions that help you stand out in any market
Connect with David Newman:Access bonus chapters, worksheets, training videos, and AI prompts: https://www.MarketEminence.com
LinkedIn: https://www.linkedin.com/in/davidjnewman/
Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today! Hosted on Acast. See acast.com/privacy for more information.
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How do you build a business that instantly attracts the right clients by showing exactly who you are and what you stand for? Author and strategist David Newman breaks down how entrepreneurs, CEOs, and expert-driven businesses can rise above the noise by taking bold positions, telling the truth their industry avoids, and repelling the wrong clients so the right ones show up ready to buy. In his new book Market Eminence, David explains why most companies stay stuck in vanilla messaging, how fear of “repelling” slows growth, and what actually happens when you finally stop chasing and start sorting. David shows how to develop a strong point of view, shift beliefs in your industry, and create a brand that sparks the reaction every entrepreneur wants to hear: He shares the stories, frameworks, and exercises behind Market Eminence. This includes the whiteboard method he uses with leadership teams, the bravery step required to move from ideas to implementation, and the three questions that unlock a powerful contrarian stance. If your business feels too close to your competitors or your message is starting to blend in, this conversation will help you stand out. It shows the path to attracting clients who already believe in your approach. What You’ll Learn:How to attract right-fit clients by taking a bold standWhy repelling the wrong clients strengthens your brandHow to shift from chasing prospects to filtering for the best onesWhy bland messaging keeps businesses stuckHow to build a contrarian point of view that resonatesThe three questions that help you stand out in any market Connect with David Newman:Access bonus chapters, worksheets, training videos, and AI prompts: https://www.MarketEminence.com LinkedIn: https://www.linkedin.com/in/davidjnewman/ Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today! Hosted on Acast. See acast.com/privacy for more information.