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Artwork for The Duct Tape Marketing Podcast

The Duct Tape Marketing Podcast

John Jantsch ducttapemarketing.com
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MarketingPodcastsBusinessENunited-statesSeveral times per week
4.6 / 5228 ratings
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!
Top 0.4% by pitch volume (Rank #224 of 50,000)Data updated Feb 10, 2026

Key Facts

Publishes
Several times per week
Episodes
1.2K
Founded
N/A
Category
Marketing
Number of listeners
Private
Hidden on public pages

Listen to this Podcast

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Public snapshot
Audience: 20K–40K / month
Canonical: https://podpitch.com/podcasts/the-duct-tape-marketing-podcast
Cadence: Active weekly
Reply rate: 10–20%

Latest Episodes

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Selling Outcomes Instead of Services

Thu Feb 05 2026

Listen

Businesses don't win by selling more features or even better experiences anymore. In this episode, Joe Pine explains why the real value today comes from selling outcomes and guiding customers toward meaningful transformation. We unpack the transformation economy, how it differs from the experience economy, and why charging for outcomes changes pricing, guarantees, and business models. You will learn how both B2B and B2C companies can productize transformation, align messaging with real results, and help customers become who they want to be. Today we discussed: 00:00 Why Transformation Matters Now 11:43 Productizing Transformation 14:00 Pricing and Outcome-Based Models 16:48 Messaging Around Who Customers Become 20:16 How to Start a Transformation Strategy 24:28 Connect With Joe Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts

More

Businesses don't win by selling more features or even better experiences anymore. In this episode, Joe Pine explains why the real value today comes from selling outcomes and guiding customers toward meaningful transformation. We unpack the transformation economy, how it differs from the experience economy, and why charging for outcomes changes pricing, guarantees, and business models. You will learn how both B2B and B2C companies can productize transformation, align messaging with real results, and help customers become who they want to be. Today we discussed: 00:00 Why Transformation Matters Now 11:43 Productizing Transformation 14:00 Pricing and Outcome-Based Models 16:48 Messaging Around Who Customers Become 20:16 How to Start a Transformation Strategy 24:28 Connect With Joe Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts

Key Metrics

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Pitches sent
137
From PodPitch users
Rank
#224
Top 0.4% by pitch volume (Rank #224 of 50,000)
Average rating
4.6
From 228 ratings
Reviews
132
Written reviews (when available)
Publish cadence
Several times per week
Active weekly
Episode count
1.2K
Data updated
Feb 10, 2026
Social followers
109.1K

Public Snapshot

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MarketingPodcastsBusiness
Country
United States
Language
English
Language (ISO)
Release cadence
Several times per week
Latest episode date
Thu Feb 05 2026

Audience & Outreach (Public)

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Audience range
20K–40K / month
Public band
Reply rate band
10–20%
Public band
Response time band
1–2 weeks
Public band
Replies received
21–50
Public band

Public ranges are rounded for privacy. Unlock the full report for exact values.

Presence & Signals

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Social followers
109.1K
Contact available
Yes
Masked on public pages
Sponsors detected
Yes
Guest format
Yes

Social links

No public profiles listed.

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Audience & Growth
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Monthly listeners49,360
Reply rate18.2%
Avg response4.1 days
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Contact preview
j***@hidden
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Sponsor signals
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Sponsor mentionsLikely
Ad-read historyAvailable
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How To Pitch The Duct Tape Marketing Podcast

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Reviews

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4.6 / 5228 ratings
Ratings228
Written reviews132

We summarize public review counts here; full review text aggregation is not shown on PodPitch yet.

Frequently Asked Questions About The Duct Tape Marketing Podcast

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What is The Duct Tape Marketing Podcast about?

Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!

How often does The Duct Tape Marketing Podcast publish new episodes?

Several times per week

How many listeners does The Duct Tape Marketing Podcast get?

PodPitch shows a public audience band (like "20K–40K / month"). Book a demo to unlock exact audience estimates and how we calculate them.

How can I pitch The Duct Tape Marketing Podcast?

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Which podcasts are similar to The Duct Tape Marketing Podcast?

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How do I contact The Duct Tape Marketing Podcast?

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