45. A Japanese negotiation tactic we highly recommend
Sun Feb 08 2026
In this episode of Gentle Power, we sat down with Kenko Ueyama, cofounder of Tsubasa AI, an AI advisory agency that helps enterprise teams define their AI strategy and then actually build it. Kenko is also a senior advisor at Harvard Applied AI Institute, where he helps design AI coursework and leads executive workshops on navigating AI-driven change.
We covered:
How underpricing yourself lowers not just your margins, but how seriously your work is takenA deep dive into your “resentment number,” where if a price makes you resent the work later, it was too low from the startThe Japanese negotiation concept of “nemawashi”, where the real negotiation happens before the meeting ever begins
To learn more about Kenko and his work, connect with him on LinkedIn here, or visit his website: tsubasa-ai.com.
For more:
Book free consultation call with Alex: Calendly
Get our free negotiation worksheet: YourNegotiations.com
Read our weekly newsletter: Newsletter
Instagram: @yournegotiationsLinkedIn: Gerta | Alex
More
In this episode of Gentle Power, we sat down with Kenko Ueyama, cofounder of Tsubasa AI, an AI advisory agency that helps enterprise teams define their AI strategy and then actually build it. Kenko is also a senior advisor at Harvard Applied AI Institute, where he helps design AI coursework and leads executive workshops on navigating AI-driven change. We covered: How underpricing yourself lowers not just your margins, but how seriously your work is takenA deep dive into your “resentment number,” where if a price makes you resent the work later, it was too low from the startThe Japanese negotiation concept of “nemawashi”, where the real negotiation happens before the meeting ever begins To learn more about Kenko and his work, connect with him on LinkedIn here, or visit his website: tsubasa-ai.com. For more: Book free consultation call with Alex: Calendly Get our free negotiation worksheet: YourNegotiations.com Read our weekly newsletter: Newsletter Instagram: @yournegotiationsLinkedIn: Gerta | Alex