Ep. 30 What Do Women Want? Marketing Experiences That Actually Convert (with The Batch App)
Mon Jan 26 2026
What makes women say yes to one experience and scroll past another?
In this episode of Get Up And Scale, we're joined by Madison and Shauna from The Batch App, a leading marketplace for bachelorette parties and group experiences, to unpack how women discover, evaluate, and book experiences—and what operators can do to stand out.
From the rise of at-home hibachi and drag brunches to the importance of video, social proof, and emotional language, this conversation is packed with real examples and conversion-driving insights. We explore why women plan trips around "hero experiences," how small wording changes can dramatically impact bookings, and why personality-driven, interactive entertainment is dominating the group travel space.
If you market to women, sell group experiences, or want to improve your conversion rates, this episode delivers practical, immediately applicable takeaways.
Topics include:
Experience design for female buyers
Content and imagery that actually convert
Social proof and pricing psychology
Emerging trends in group travel and entertainment
How platforms like Batch "Batch-ify" listings to increase bookings
Learn what women want—and how to build experiences they can't stop talking about.
👉 Learn more about Batch at letsbatch.com
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What makes women say yes to one experience and scroll past another? In this episode of Get Up And Scale, we're joined by Madison and Shauna from The Batch App, a leading marketplace for bachelorette parties and group experiences, to unpack how women discover, evaluate, and book experiences—and what operators can do to stand out. From the rise of at-home hibachi and drag brunches to the importance of video, social proof, and emotional language, this conversation is packed with real examples and conversion-driving insights. We explore why women plan trips around "hero experiences," how small wording changes can dramatically impact bookings, and why personality-driven, interactive entertainment is dominating the group travel space. If you market to women, sell group experiences, or want to improve your conversion rates, this episode delivers practical, immediately applicable takeaways. Topics include: Experience design for female buyers Content and imagery that actually convert Social proof and pricing psychology Emerging trends in group travel and entertainment How platforms like Batch "Batch-ify" listings to increase bookings Learn what women want—and how to build experiences they can't stop talking about. 👉 Learn more about Batch at letsbatch.com