Cash Flow Confessions: I Watched My Business Bleed Cash with Ian Noble
Fri Feb 06 2026
In this eye-opening Cash Flow Confessions segment of Getting to the Bottom Line, host Stephanie Smith sits down with Ian Noble, former dry cleaning business owner turned passive real estate investment strategist, for a candid conversation about one financial moment that changed everything.
Ian shares how witnessing his father burn out and cover payroll from personal funds taught him a hard lesson early in business ownership. That experience led him to build one simple but powerful habit: automating profit daily. Without realizing it, Ian was already applying Profit First principles, building reserves that eventually saved his company during COVID when revenue dropped 85%.
Now the founder of Run Steady Investments, Ian helps time-strapped business owners build long-term wealth through passive real estate investing with due diligence, shared vetting, and aligned incentives.
Listeners will walk away with clear, actionable advice on:
• How to structure daily savings to weather cash flow storms
• Why not paying yourself first can sabotage your entire business
• Building real wealth outside your business without extra time or stress
Whether you're trying to stabilize your business finances or expand into new investment opportunities, this episode is packed with practical insight you can apply immediately.
Connect with Ian and grab his cheat sheet:
• Free Passive Investing in Real Estate Cheat Sheet: https://go.runsteadyinvestments.com/cash-flow-confessions-podcast
• Join My Passive Investor Mailing List: runsteadyinvestments.com/investor-club
• LinkedIn: www.linkedin.com/in/iannoble1/
• Instagram: @ian_invests
Listen to more cash flow confessions: https://www.youtube.com/playlist?list=PL5WTE9D35Qv1gYiuESlCg96Qc0DbodMzJ
---
Want to be a guest on Getting to the Bottom Line: Conversations to help business owners maximize revenue, profit, and cash flow? Send Stephanie Smith a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/newlightfs
Looking to be on more podcasts this year? Check out PodMatch: https://www.joinpodmatch.com/newlightfs
We want to hear from you! Send us a message.
---
My name is Stephanie Smith, owner of New Light Financial Solutions, and we help business owners walk the one clear path to generating more cash in their business. To learn more, visit us online at https://newlightfs.com/
Sign up for our newsletter for more great tips on how to keep the cash flowing in your business: https://newlightfs.com/newsletter/
Need help generating more cash in your business? Book a right fit call with us today: https://newlightfs.com/rightfit
More
In this eye-opening Cash Flow Confessions segment of Getting to the Bottom Line, host Stephanie Smith sits down with Ian Noble, former dry cleaning business owner turned passive real estate investment strategist, for a candid conversation about one financial moment that changed everything. Ian shares how witnessing his father burn out and cover payroll from personal funds taught him a hard lesson early in business ownership. That experience led him to build one simple but powerful habit: automating profit daily. Without realizing it, Ian was already applying Profit First principles, building reserves that eventually saved his company during COVID when revenue dropped 85%. Now the founder of Run Steady Investments, Ian helps time-strapped business owners build long-term wealth through passive real estate investing with due diligence, shared vetting, and aligned incentives. Listeners will walk away with clear, actionable advice on: • How to structure daily savings to weather cash flow storms • Why not paying yourself first can sabotage your entire business • Building real wealth outside your business without extra time or stress Whether you're trying to stabilize your business finances or expand into new investment opportunities, this episode is packed with practical insight you can apply immediately. Connect with Ian and grab his cheat sheet: • Free Passive Investing in Real Estate Cheat Sheet: https://go.runsteadyinvestments.com/cash-flow-confessions-podcast • Join My Passive Investor Mailing List: runsteadyinvestments.com/investor-club • LinkedIn: www.linkedin.com/in/iannoble1/ • Instagram: @ian_invests Listen to more cash flow confessions: https://www.youtube.com/playlist?list=PL5WTE9D35Qv1gYiuESlCg96Qc0DbodMzJ --- Want to be a guest on Getting to the Bottom Line: Conversations to help business owners maximize revenue, profit, and cash flow? Send Stephanie Smith a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/newlightfs Looking to be on more podcasts this year? Check out PodMatch: https://www.joinpodmatch.com/newlightfs We want to hear from you! Send us a message. --- My name is Stephanie Smith, owner of New Light Financial Solutions, and we help business owners walk the one clear path to generating more cash in their business. To learn more, visit us online at https://newlightfs.com/ Sign up for our newsletter for more great tips on how to keep the cash flowing in your business: https://newlightfs.com/newsletter/ Need help generating more cash in your business? Book a right fit call with us today: https://newlightfs.com/rightfit