Head Heart & Boots

In this episode of Head, Heart, and Boots, Brandon and I dig into a simple but surprisingly powerful framework that has been shaping how we think about performance, leadership, and execution. We unpack the equation of focus, faith, and effort, and why missing any one of those variables quietly sabotages outcomes in business, leadership, and personal growth. We explore how leaders often overestimate readiness, underestimate cost, or lose confidence midstream, and how each of those breakdowns shows up differently inside teams. From imposter syndrome and emotional decision-making to role misalignment and unrealistic expectations, this conversation offers a practical lens for diagnosing why plans stall and people struggle. This episode is less about motivation and more about clarity. It is a tool for slowing down, asking better questions, and helping yourself and your team understand what is truly required to win before committing to the outcome. Hope you enjoy. Chris Why You Should Listen [00:01:24] A simple three-part equation that explains why capable people still fail to execute [00:04:33] How confidence, focus, and effort must work together and why overestimating any one of them breaks the outcome [00:08:07] Why leaders often fail to count the true cost of success and how that creates burnout, frustration, and stalled growth [00:11:01] How misalignment shows up in hiring, promotions, and role expectations when effort does not match responsibility [00:14:33] A practical coaching framework leaders can use to diagnose performance issues without defaulting to emotion or blame Did you know... Only 30% of businesses listed for sale actually find a buyer? Even more striking, just 10% of those sell for the price their owners anticipated or higher, meaning only 3% of all business owners achieve their desired sale price. By focusing on understanding and enhancing your enterprise value, you can significantly boost your chances of joining that successful 3%. Business Health & Value Assessment Start Assessment Know Your Enterprise Value. See Your Potential Gaps. Complete this assessment in less than 15 minutes and receive a free assessment for your business that includes: A Lite Valuation Of Your Business Your Value Multiplier Per Your Industry Health Assessment Per Our PYB Methodology Business Value & Growth Roadmap Tailored For You Value Acceleration Strategies Spotlight on Floodlight: Your Secret Weapon for Sales & Scaling This isn’t a paid plug. It’s real talk from the front lines. If you’ve ever thought, “How do I get a VP-level sales leader or even a sales team without hiring full-time?” Floodlight has the answer. Fractional Sales Leadership They act as your outsourced VP of Sales, taking full responsibility for training, managing, and growing your sales team. No six-figure hire needed. Clients often close 20 to 50 percent more deals within six months, thanks to data-driven coaching, CRM setup, scripts, and performance reviews.More at floodlightgrp.com/sales Commercial Sales MasterCourse A self-paced, video-driven B2B sales course designed specifically for restoration teams. Perfect for building commercial revenue and getting free from TPA handcuffs. Covers mindset, prospecting, pipeline building, LinkedIn lead generation, and includes a $250 discount with code SALESBOOST.Details at floodlightgrp.com/courses Tailored Consulting & Coaching Floodlight’s Propel Your Business methodology offers a full-circle roadmap: financials, sales, marketing, leadership, recruiting, productivity. All built for contractors. These aren’t “life coaches.” They’re former restoration owners who’ve lived the chaos and know how to scale out of it.Explore more at floodlightgrp.com Live Training, Tools & Strategic Partnerships Floodlight also delivers live onsite and virtual training, keynote speaking, and leadership tracks covering operations, project management, and strategic growth. Bonus: They’ve vetted tools like Xcelerate, Liftify, and Sureti. Floodlight clients get access to exclusive discounts on tech that actually moves the needle.See all partnerships at floodlightgrp.com/partners Why it matters for you as a listener You don’t need to figure this stuff out alone. If you’re serious about sales growth, operational clarity, exit readiness, or leadership development, Floodlight is already helping folks like you scale smarter. And you get it from industry insiders. People who’ve sat in your chair, survived the fires, and built systems that actually work.