HoD S3E18 - Timing your positioning
Fri Nov 14 2025
S3E18 - Timing your positioning
Positioning means strategically choosing a position you want your company to hold in your target audience’s minds. This decides how your product will be perceived in relation to your wider industry. It’s a dynamic process that changes over time and should be revisited constantly. But when, and how? That timing matters.
In this week's episode, Max and Jonas discuss the order of your positioning journey and why should nice first, then broaden later (not the other way around). But also how you should deal with stakeholders, like VCs, managers, customers, your uncle. Additionally, they unpack some examples of positioning, both good and bad.
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Follow us on LinkedIn:
🔊 Unmuted | B2B Marketing
🚀 Max van den Ingh
🖋 Jonas van de Poel
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S3E18 - Timing your positioning Positioning means strategically choosing a position you want your company to hold in your target audience’s minds. This decides how your product will be perceived in relation to your wider industry. It’s a dynamic process that changes over time and should be revisited constantly. But when, and how? That timing matters. In this week's episode, Max and Jonas discuss the order of your positioning journey and why should nice first, then broaden later (not the other way around). But also how you should deal with stakeholders, like VCs, managers, customers, your uncle. Additionally, they unpack some examples of positioning, both good and bad. Are you tuning in? Follow us on LinkedIn: 🔊 Unmuted | B2B Marketing 🚀 Max van den Ingh 🖋 Jonas van de Poel