Building the FritoLay of Real Food w/ Steven Rofrano EP28
Mon Oct 27 2025
Book your 100% Free IBD Strategy Session with one of our IBD specialists For Life Changing RESULTS! https://www.cclworkshop.com/apply/?el=src-yt
In this episode, Dane sits down with Steven Rofrano, co-founder and CEO of Ancient Crunch, to uncover the surprising truth about modern snacks and how most of them are harming our gut health. Steven shares his journey from curious entrepreneur to health-focused innovator, who built one of the fastest-growing clean food brands in America by drawing on ancient food wisdom.
After learning how industrial seed oils, modern corn processing, and artificial additives disrupt digestion and inflammation, Steven set out to do things differently. Masa Chips was born from his mission to create a snack that is not only delicious but also supports the body rather than burdens it.
Together, Dane and Steven discuss how ancient traditions like nixtamalization hold the key to nutrient absorption, why simplicity in ingredients is true innovation, and how real food can help heal the gut.
Check the resources down below for 20% off your first purchase of MASA Chips!
Key Takeaways:
Why Most Chips Are Toxic: The truth about seed oils, industrial processing, and the long-term impact they have on gut health.
Ancient Wisdom for Modern Eating: How traditional food preparation like nixtamalization makes corn more digestible and nutrient-rich.
The Birth of Masa Chips: Steven's journey from startup experimentation to building a multimillion-dollar company that prioritizes health over hype.
Food as Function: Why real food, clean oils, and intentional sourcing are essential for lowering inflammation and improving digestion.
Innovation Through Simplicity: How stripping things back to their purest form can revolutionize the way we think about nutrition and performance.
Mindset of a Modern Founder: The discipline, humility, and vision it takes to lead a brand rooted in purpose, not shortcuts.
Resources Mentioned:
Book your complimentary IBD strategy session with a support specialist today: FREE IBD Strategy Session
Join IBD University to connect, train, and become self-empowered with 1000+ global IBD members (instant access): IBD University | INSTANT ACCESS
Get Your IBD Starter pack here to combat IBD with an included 18% discount! https://theibdshop.com/collections/bundles/products/ibd-starter-pack
Book your 100% Free IBD Strategy Session with one of our IBD specialists For Life Changing RESULTS! - https://www.cclworkshop.com/apply/?el=src-yt
Buy MASA Chips (HHMG20 for 20% off first orders): https://www.masachips.com/?utm_source=tw&utm_medium=tw&utm_campaign=seyqs
Connect with Dane Johnson and CCLifestyle:
Website
Dane's Instagram
CCL Instagram
YouTube
Connect with Steven Rofrano:
Instagram
X
Substack
LinkedIn
Get to Know Steven Rofrano & MASA Chips:
Steven Rofrano is the Co-Founder and CEO of Ancient Crunch. Steven and his team are building the Frito-Lay of real food, focused on developing classic snacks "how they are supposed to be". Their products consist of no seed oils, fully organic ingredients, and are traditionally prepared.
Their first product, MASA Chips, launched in July '22 and reset the tallow-fried snack industry. Made with just organic corn, grass-fed tallow, and sea salt, MASA is the tortilla chip, perfected.
Steven and his team remain committed to growing Ancient Crunch. Their newest product Vandy Crisps, which they deem "the potato chip perfected," is available now.
More
Book your 100% Free IBD Strategy Session with one of our IBD specialists For Life Changing RESULTS! https://www.cclworkshop.com/apply/?el=src-yt In this episode, Dane sits down with Steven Rofrano, co-founder and CEO of Ancient Crunch, to uncover the surprising truth about modern snacks and how most of them are harming our gut health. Steven shares his journey from curious entrepreneur to health-focused innovator, who built one of the fastest-growing clean food brands in America by drawing on ancient food wisdom. After learning how industrial seed oils, modern corn processing, and artificial additives disrupt digestion and inflammation, Steven set out to do things differently. Masa Chips was born from his mission to create a snack that is not only delicious but also supports the body rather than burdens it. Together, Dane and Steven discuss how ancient traditions like nixtamalization hold the key to nutrient absorption, why simplicity in ingredients is true innovation, and how real food can help heal the gut. Check the resources down below for 20% off your first purchase of MASA Chips! Key Takeaways: Why Most Chips Are Toxic: The truth about seed oils, industrial processing, and the long-term impact they have on gut health. Ancient Wisdom for Modern Eating: How traditional food preparation like nixtamalization makes corn more digestible and nutrient-rich. The Birth of Masa Chips: Steven's journey from startup experimentation to building a multimillion-dollar company that prioritizes health over hype. Food as Function: Why real food, clean oils, and intentional sourcing are essential for lowering inflammation and improving digestion. Innovation Through Simplicity: How stripping things back to their purest form can revolutionize the way we think about nutrition and performance. Mindset of a Modern Founder: The discipline, humility, and vision it takes to lead a brand rooted in purpose, not shortcuts. Resources Mentioned: Book your complimentary IBD strategy session with a support specialist today: FREE IBD Strategy Session Join IBD University to connect, train, and become self-empowered with 1000+ global IBD members (instant access): IBD University | INSTANT ACCESS Get Your IBD Starter pack here to combat IBD with an included 18% discount! https://theibdshop.com/collections/bundles/products/ibd-starter-pack Book your 100% Free IBD Strategy Session with one of our IBD specialists For Life Changing RESULTS! - https://www.cclworkshop.com/apply/?el=src-yt Buy MASA Chips (HHMG20 for 20% off first orders): https://www.masachips.com/?utm_source=tw&utm_medium=tw&utm_campaign=seyqs Connect with Dane Johnson and CCLifestyle: Website Dane's Instagram CCL Instagram YouTube Connect with Steven Rofrano: Instagram X Substack LinkedIn Get to Know Steven Rofrano & MASA Chips: Steven Rofrano is the Co-Founder and CEO of Ancient Crunch. Steven and his team are building the Frito-Lay of real food, focused on developing classic snacks "how they are supposed to be". Their products consist of no seed oils, fully organic ingredients, and are traditionally prepared. Their first product, MASA Chips, launched in July '22 and reset the tallow-fried snack industry. Made with just organic corn, grass-fed tallow, and sea salt, MASA is the tortilla chip, perfected. Steven and his team remain committed to growing Ancient Crunch. Their newest product Vandy Crisps, which they deem "the potato chip perfected," is available now.