Rethinking Aid: How Tech and Trust Are Changing Crisis Response
Fri Jan 09 2026
When a crisis hits, how do you lead - and innovate - at the same time?
In this episode of Igniting Change, Puff sits down with Jamie Lesueur, Head of Emergency Operations at the International Federation of Red Cross and Red Crescent Societies (IFRC), to explore how technology is reshaping humanitarian aid from the inside out.
From new digital tools that deliver faster, fairer assistance to the power of trust in complex emergency networks, Jamie shares what it really takes to rethink crisis response for a more connected world.
It's a raw, honest look at innovation under pressure, and what happens when humanity and technology work together to save lives.
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When a crisis hits, how do you lead - and innovate - at the same time? In this episode of Igniting Change, Puff sits down with Jamie Lesueur, Head of Emergency Operations at the International Federation of Red Cross and Red Crescent Societies (IFRC), to explore how technology is reshaping humanitarian aid from the inside out. From new digital tools that deliver faster, fairer assistance to the power of trust in complex emergency networks, Jamie shares what it really takes to rethink crisis response for a more connected world. It's a raw, honest look at innovation under pressure, and what happens when humanity and technology work together to save lives.