S6 Ep 1 | Sir Martin Sorrell: Setting the Record Straight on Work, AI, and What’s Next
Thu Jan 29 2026
In the opening episode of Season 6, Maira Genovese, CEO & Founder of MG Empower sits down with Sir Martin Sorrell for a direct and wide-ranging conversation about work, AI, and what’s next for marketing. Founder and former Chief Executive of WPP, and now Executive Chairman of S4 Capital, Sir Martin brings decades of perspective to a moment of deep transformation across the industry, and sets the record straight on some of its most debated topics.
From the realities of work-life balance and remote working in the creative industry, to the real impact of AI on agencies, jobs, and business models, Sir Martin offers a clear-eyed view on what’s changing and why. He explains the pressure facing traditional agency structures, the growing divide between declining and expanding markets, and why the biggest challenge ahead is not technology itself, but change management.
The conversation also explores leadership under pressure, the importance of human connection, and what it really takes to stay relevant as the industry moves into its next chapter.
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In the opening episode of Season 6, Maira Genovese, CEO & Founder of MG Empower sits down with Sir Martin Sorrell for a direct and wide-ranging conversation about work, AI, and what’s next for marketing. Founder and former Chief Executive of WPP, and now Executive Chairman of S4 Capital, Sir Martin brings decades of perspective to a moment of deep transformation across the industry, and sets the record straight on some of its most debated topics. From the realities of work-life balance and remote working in the creative industry, to the real impact of AI on agencies, jobs, and business models, Sir Martin offers a clear-eyed view on what’s changing and why. He explains the pressure facing traditional agency structures, the growing divide between declining and expanding markets, and why the biggest challenge ahead is not technology itself, but change management. The conversation also explores leadership under pressure, the importance of human connection, and what it really takes to stay relevant as the industry moves into its next chapter.